November 13, 2008
-- Imagination Technologies Group plc (LSE:IMG; "Imagination") - a leader in System-on-Chip Intellectual Property ("SoC IP") - reports that SiRF Technology Holdings, Inc. (NASDAQ:SIRF; “SiRF”), a leading provider of GPS-enabled location platforms, has licensed a number of Imagination’s latest generation graphics, video and display technologies for use in its multifunction system-on-chip location platforms targeting consumer navigation products.
The agreement follows the successful collaboration between the two companies on SiRFprima, an innovative integrated location platform solution, designed for a new-generation of consumer navigation devices enabling a much richer user experience.
Kanwar Chadha, VP marketing and founder, SiRF says: "SiRF is focused on delivering innovative solutions that bring the power of location to the mainstream consumers. We are very pleased with our alliance with Imagination that enables us to enrich the consumer location experience by driving convergence of location and multimedia."
Hossein Yassaie, CEO, Imagination says: "SiRF has already transformed the market by delivering leading edge location technology combined with the best-in-class 3D and video acceleration. Customer’s who have already discovered the outstanding capabilities of SiRF’s multi-function SoCs will no doubt be delighted with the ongoing technology roadmap which clearly positions SiRF as an innovator and market-leader."
Under the terms of its licensing arrangements, Imagination receives licence fees and royalty revenues on SoCs incorporating Imagination's IP.About Imagination Technologies
Imagination Technologies Group plc (FTSE:IMG) – a leader in semiconductor System on Chip Intellectual Property (SoC IP) – creates and licenses market-leading embedded graphics, video and display accelerators, multi-threaded processors and multi-standard receiver technologies. These IP solutions are complemented by dynamic and extensive developer and middleware ecosystems. Target markets include digital radio and audio; mobile phone multimedia; personal media players (PMP); in-car navigation and driver information; personal navigation devices (PND); Ultra Mobile PC (UMPC) and Mobile Internet Device (MID); digital TV & set-top box; and mobile TV. Its licensees include leading semiconductor and consumer electronics companies, as well as innovative leading edge start-up and fabless semiconductor companies. Imagination has corporate headquarters in the United Kingdom, with sales and R&D offices worldwide. See: www.imgtecplc.com