IP Industry Luminary Joins Sonics' Executive Team

Jack Browne Takes Helm of Sonics' Sales and Marketing Departments

MILPITAS, Calif. -- Dec 11, 2008 -- Sonics Inc., a premier supplier of system-on-chip (SoC) SMART Interconnect solutions, today announced Jack Browne has joined the company as senior vice president of sales and marketing. In this role, he will be responsible for increasing the company's customer and design footprint as well as its product development direction. Browne brings with him more than 30 years of semiconductor experience in sales, marketing and engineering.

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Prior to joining Sonics, Browne served in several executive roles at MIPS Technologies, including executive vice president of worldwide sales and executive vice president of marketing. His many accomplishments at MIPS include: defining markets and strategies that resulted in number one market share position in two key targeted segments; closing 70 percent of MIPS' license contracts while in the roles of executive vice president of sales and executive vice president of marketing; and doubling the company's revenue in five years.

Earlier in his career, Browne was the head of Motorola's 68000 processor marketing team. He helped establish the 68000 as a leading 32-bit embedded architecture in the 1980s and early 1990s. He also drove the early adoption of the PowerPC.

An acknowledged industry spokesman, Browne has written more than 100 papers for industry publications and presented at more than 100 industry conferences. He holds a B.S.E.E. degree from the University of Texas.

"Jack Browne's overall background, experience and reputation in our industry are great assets which will help grow our company to the next level," said Sonics CEO Grant Pierce. "I look forward to working closely with Jack as Sonics continues to grow its product portfolio and customer base."

About Sonics

Sonics Inc. supplies critical semiconductor intellectual property for SoCs. Its customers see the benefits of high design predictability and increased design efficiency. Sonics solutions address the growing complexity found in consumer products with voice, data and video features. Major semiconductor and systems companies including Broadcom, Samsung, Texas Instruments and Toshiba leverage Sonics' technology in leading products in the wireless, digital multimedia and communications markets. For more information, see www.sonicsinc.com.

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