The smart glasses market grew by 110% YoY in H1 2025, led by Ray-Ban Meta Smart Glasses (pictured) which took a 73% market share, and expanded by new players such as Xiaomi and TCL-RayNeo, says Counterpoint.
Aug. 18, 2025 –
Last year the smart glasses market value was estimated at $1.93 billion. This year it is expected to be worth around $2.47 billion.
Apart from Meta, AI glasses OEMs that shipped in H1 2025 included Xiaomi, TCL-RayNeo, Kopin Solos and Thunderobot.
More new AI glasses models are expected to enter the market in H2 2025, including from Meta, Alibaba and several smaller players.
AI smart glasses accounted for 78% of total shipments in H1 2025, up from 46% in H1 2024 and 66% in H2 2024, largely due to the dominance of Ray-Ban Meta AI Glasses. The AI glasses segment grew by over 250% YoY, significantly outpacing the overall market
AI Glasses, in regions where they are is available – such as North America, Western Europe and Australia – lead global smart glasses shipments. In Q2 2025, Meta and Luxottica expanded to India, Mexico and the UAE, which also boosted shipment shares in these markets.