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System on Chip design resources
June 10, 2026 -
SEOUL, Korea – Chips&Media (KOSDAQ: 094360), a leading global provider of video intellectual property (IP), announced today that it has licensed its latest-generation video codec IP to Ambarella (NASDAQ: AMBA), the market leader in edge and physical AI vision silicon.
This agreement, reached after a meticulous technical review and evaluation process, marks the commencement of a significant expansion in the strategic relationship between the two companies. Both parties are committed to a deep-level collaboration to address the rapidly evolving ecosystems of Autonomous Driving, Intelligent Security, IoT, Industrial automation, and Robotics.
Chips&Media’s latest-generation video engine is uniquely engineered to process 8K ultra-high-resolution video at clock speeds offering unparalleled computational efficiency.
With a dedicated focus on Power, Performance, Bandwidth, and Area (PPBA) optimization, this latest IP enables Ambarella to further enhance the power-to-performance ratio of its next-generation Edge and Physical AI SoCs. This collaboration ensures that energy efficiency, optimized data throughput, and compact design remain at the forefront of their vision solutions.
Chips&Media’s video codec technology is world-renowned for providing industry-leading compression efficiency and superior image quality. Through this license and the resulting collaboration, Chips&Media and Ambarella will demonstrate technical leadership beyond the traditional edge-device and automotive sectors in emerging markets like Industrial automation and robotics.
Collaborating with a global innovator like Ambarella once again validates that Chips&Media’s technology serves as a global standard for high-performance video processing. This partnership, built on a foundation of mutual technical trust, represents a pivotal opportunity for Chips&Media to showcase its technical superiority while expanding its footprint into the IoT, Industrial, and Robotics sectors, providing the essential foundation for the next generation of intelligent edge/physical systems and devices.
Following Ambarella's thorough technical evaluation, it is anticipated that Chips&Media’s proven expertise and latest architecture will play a substantial role in realizing the vision of 'low-power, high-performance Edge and Physical AI.' This relationship is expected to strengthen the next-generation SoC roadmaps for both companies, delivering a significant core competitive advantage through continuous and deep-level strategic collaboration
Chips&Media is a multimedia IP leader offering HW video codec IP, image processing NPU, lossless/lossy frame buffer compression IP and more. Since 2003, Chips&Media has exclusively focused on the HW video codec IP industry. It has powered over 3,000,000,000 units in the market, adopted by more than 150 semiconductor companies. Chips&Media's video codec IP supports all major and legacy formats from 1080p up to 8K 120fps, including HEVC/H.265, AVC/H.264, AV1, AV2, VP9, APV, VVC, JPEG and others. The recent introduction of our image processing NPU IP is transforming Chips&Media into a premium multimedia IP provider. It is a custom NPU designed to work for imaging applications at high-quality and high-resolution in edge devices.
For more information, please visit our website at www.chipsnmedia.com