Seamless data sharing for leading edge consumer electronics
San Jose, California – March 26, 2009 – Arasan Chip Systems, Inc. (“Arasanâ€), a leader in Intellectual Property (IP) solutions – IP cores, Verification IP (VIP), Software Drivers and Stacks and Hardware Solutions, today announced the World’s First 75-in-1 Multi-Card Controller IP, that enables the next generation of consumer electronics. The solution will natively support the widest range of memory card formats available in the market. With a family of multi-card IP cores, Arasan enables consumers to enjoy a simple, pain-free method to share and access data over a wide range of memory technologies.
Building upon its leadership position in Secure Digital (SD/SDIO) solutions, Arasan has introduced yet another first – the 75-in-1 Multi-Card Controller. The family of controller IPs natively supports popular memory and I/O formats including SD, eSD, SDIO, MMC, eMMC, MS, MS Pro, CF and xD and their derivatives. The family supports a range of technology combinations allowing designers to select the best option for their design. Due to the explosive growth in portable multi-media products, media storage solutions are fragmented with several dominant standards. Compounding the problem of multiple standards is the consumer’s desire to seamlessly share media between devices. With a multi-card reader solution, designers are able to build a flexible system that can address end user’s desires to use multiple card formats with legacy or newer high-capacity memory solutions. Providing native support for a wide range of memory card formats alleviates the frustration that end-users experience in sharing media while allowing system designers to support a wide range of memory formats.
“The rise in user generated content and sharing as part of the multimedia experience has transformed the way consumers interact and consume mediaâ€, said Kevin Yee, Vice President of Marketing at Arasan. “Arasan’s family of Multi-Card Controller IPs enables system designers to build a truly universal memory format platform that gives users and consumer product developers the flexibility of capturing and sharing data in a seamless mannerâ€.
Availability
Arasan provides a “Total IP Solution†of Multi-Card Controller IP’s. They are available for immediate integration into advanced consumer SoCs.
About Arasan
Arasan Chip Systems Inc. (www.arasan.com), based in San Jose, CA, USA, is a world leading supplier of IP and the “Total IP Solution†ranging from Intellectual Property (IP), Verification IP (VIP), Hardware Development Kits, Validation Platforms, Software Drivers / Stacks, and Design Services. Arasan delivers technology-leading IP solutions like MIPI, SD / SDIO, USB, PCI, Ethernet, MMC, CE-ATA, CF+, NAND and more, to the global electronics market. Arasan’s goal is to enable designers to accelerate their development and simplify their production of complex system-on-chip (SoCs). Arasan provides a competitive advantage through a combination of domain expertise, silicon proven IP, hardware / software tools, and customized service… the “Total IP Solutionâ€.