Movidia Licenses Arasan's SD/SDIO IP Core for Next-Generation Multi-Media SoC

Arasan's SD/SDIO IP Enables Movidia to Extend its Innovative Family of Video-Editing SoC

SAN JOSE, Calif. -- June 17, 2009 -- Arasan Chip Systems, Inc. (``Arasan''), a leading provider of Intellectual Property (IP) Cores, announced that Movidia, a fabless semiconductor company based in Dublin, Ireland, specializing in video editing technology for mobile phones, has licensed Arasan's Secure Digital SD/SDIO/MMC Host IP and SD/SDIO Combo Device IP for its next generation SoC.

Movidia's unique technology permits users to capture, edit and share multi-media content on a mobile phone. With the rapid adoption of mobile social networking, Movidia's technologies enable mobile phone OEMs to offer video editing features in products tailored for the next generation of mobile social networking applications.

Arasan's leadership in providing a complete portfolio of Secure Digital (SD) controller IP cores dates back to its early engagement with the SD Association and strong relationships with its founding members. Arasan has been an Executive Member of SD Association since 2001. Based on these relationships and on-going participation in the SD Association, Arasan is the first to the market with the most rigorously tested SD IP cores. This benefits early adopters with a fast-paced execution style such as Movidia.

``With a comprehensive and up to date portfolio of SD IP, Arasan was a natural choice for us to partner with, for our SD, SDIO IP requirements for our flagship SoC,'' said David Moloney, CTO at Movidia. ``By incorporating Arasan's SD IP, we can focus our team on developing our unique video technology while leveraging Arasan's proven SD IP for this critical interface.''

``Movidia is developing innovative video editing products targeting the mobile handset market,'' said Rich Timpa, Executive Vice-President at Arasan. ``By integrating Arasan's well proven SD, SDIO IP, Movidia can continue to innovate and bring exciting multi-media SoCs quickly to the market backed by the confidence of Arasan's verified IP cores.''

Arasan provides a ``Total IP Solution'' for its SD/SDIO/MMC IP Cores including RTL source code, synthesis scripts, test environment and documentation all backed by world-class customer support.

About Arasan

Arasan Chip Systems Inc. (http://www.arasan.com), based in San Jose, CA, USA, is a world leading supplier of IP and the ``Total IP Solution'' ranging from Intellectual Property (IP), Verification IP (VIP), Hardware Development Kits, Validation Platforms, Portable Software Drivers / Stacks, and Design Services. Arasan delivers technology-leading IP solutions like MIPI, SD / SDIO, USB, PCI, Ethernet, MMC, CE-ATA, CF+, NAND and more, to the global electronics market. Arasan's IP portfolio enables designers to accelerate their development and simplify their production of complex system-on-chip (SoCs). Arasan provides a competitive advantage through a combination of domain expertise, silicon proven IP, hardware / software tools, and customized service. the ``Total IP Solution.''