The business of IP: it ain't a bake sale
edadesignline.com (July 22, 2009)
IP vendors have long maintained that theirs is a product business model. In the face of rising complexity and shrinking geometries, however, selling IP may no longer be about baking up a plate of brownies, sealing it in shrink wrap, and putting it out there for sale.
IP is about creating a core of some sort, finding someone who needs the approximate features of that core, and then working closely with the customer to tune, tamper, and tweak it, until it fits exactly into a design. That requires services, and services are never shrink-wrapped.
The IP business model is not just about products today; it's a hybrid of product and services. But for every IP vendor who admits to the hybrid model, there's a baker's dozen out there who still swear they only do products, with just a dollop of service thrown in for good measure. Do these guys need to wake up and smell the baking powder?
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |
Related News
- USB Ain't So Simple Anymore
- Viewpoint: Don't believe the patent sale hype
- Hon Hai acquires arQana's Wireless Telecommunications Business
- DVB-S2X/S2/S/T2/T/C Combo Demodulator/Decoder IP Core licensed to an Asia's leading TV Semiconductor Company
- Chips&Media Publicizes the Collaboration on SiFive's OpenFive, a Custom Silicon Business Unit
Breaking News
- Interview: Aart de Geus on AI-driven EDA
- CXL Testing Leverages PCIe Expertise
- Blue Ocean Smart System Unveils Chiplet-Based Products Powered by VeriSilicon's High-Performance Processors
- POLYN Introduces VibroSense, Industry-First Application-Specific Vibration Pre-Processing Chip Design
- Renesas Expands RISC-V Embedded Processing Portfolio with New Voice-Control ASSP Solution
Most Popular
- Report: Arm proposes change to IP royalty model
- Synopsys.ai Unveiled as Industry's First Full-Stack, AI-Driven EDA Suite for Chipmakers
- China forms its own chiplet standard amid isolation
- Interview: Aart de Geus on AI-driven EDA
- Networking Chip Startup Enfabrica Emerges from Stealth Mode to Solve Scalability and Price-Performance Challenges for AI Growth in Cloud