AVnu Alliance Launches to Advance Quality of Experience for Networked Audio and Video

Founders Include Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc.

BEAVERTON, Ore. – August 26, 2009 – A group of industry-leading Audio/Video (A/V), consumer electronics and silicon companies today announced the launch of AVnu™ Alliance. The Alliance is an industry forum dedicated to enhancing professional-quality audio/video by promoting emerging IEEE 802.1 Audio/Video Bridging (AVB) networking standards for a broad range of markets including automotive, consumer electronics, and professional A/V. The founding members of the AVnu Alliance include Broadcom Corp., Cisco Systems Inc., Harman International, Intel Corp., Samsung Electronics Co., Ltd., and Xilinx, Inc. In addition to the Founders, Avid Technology Inc., Marvell and Meyer Sound Laboratories, Inc. have joined the AVnu Alliance as the first Promoters.

AVnu Alliance aims to establish a professional quality A/V experience in networked environments, whether an HD television or music studio, a car, a concert hall, a stadium or a home theater. Today, out-of-sync audio and video, glitches and delays can occur in many of these settings, unless complex, proprietary solutions are deployed. For example, in networked whole-home audio systems, there is no standards-based solution to make the speakers play in sync.

To address these issues, the AVnu Alliance is promoting the IEEE standards, currently in development, for 802.1 AVB (Audio Video Bridging) and also the related IEEE 1722 and 1733 (which extends RTP for use with AVB).

The draft AVB standards are designed to work over widely-used IEEE 802 layer 2 networks. These new standards provide networking features for tightly controlled media stream synchronization, buffering and reservation. Use of AVB enables higher layer protocols and applications to realize professional-quality A/V even if there are various lower-layer network links in the path between endpoint devices. AVnu expects to see initial deployment of AVB on Ethernet networks and anticipates other home networking standards will follow.

“The AVB technology developed by the IEEE has reached a level of maturity that permits its use in the creation of innovative new products,” said Rick Kreifeldt, AVnu Alliance chairman and president. “Our mission is to drive these cutting-edge technologies into the professional A/V, automotive, and consumer electronics markets, enhancing the quality of experience across a broad range of products and applications.”

AVnu Alliance is committed to bringing together leading companies to promote and advance these technologies. The organization will support the creation and implementation of compliance test procedures and processes that promote interoperability of AVB-enabled networked products, helping to ensure A/V devices work together to provide a professional level of quality. These efforts will enhance the network backbone, complementing the ongoing work of existing organizations and standards bodies specifying higher layer A/V protocols and applications in each market space.

“A/V networks are becoming burdened by greater complexity and the ever-increasing demands of streaming content, yet there are few options to ensure reliability in a heterogeneous network based upon open industry standards,” said Jonathan Gaw, Research Manager at leading IT market research and advisory firm IDC. “Broad, cross-industry efforts are crucial to ensure that the quality-of-experience is addressed early in the product development cycle, and to promote the interoperability of products being deployed in professional A/V, automotive and home networking scenarios that are more demanding than ever before.”

Industries that may benefit from the technology include professional A/V equipment manufacturers and installers, automotive A/V equipment suppliers and automotive OEMs, consumer electronics manufacturers and silicon manufacturers.

AVnu Alliance invites the participation of companies interested in advancing these efforts. For more information about becoming a member of AVnu Alliance, please visit the Web site at http://www.AVnu.org.

About AVnu Alliance

AVnu Alliance is an industry forum dedicated to the advancement of professional-quality audio video by promoting the adoption of the IEEE 802.1 Audio/Video Bridging (AVB) standards over various networking link-layers. The organization will create compliance test procedures and processes that ensure AVB interoperability of networked A/V devices, helping to provide the highest quality streaming A/V experience. The Alliance will promote awareness of the benefits of AVB technologies and intends to collaborate with other organizations and entities to make use of this work in their respective efforts to provide a better end-user A/V experience.

The Alliance is focused on applications of these technologies in the automotive, consumer electronics and professional A/V markets. Founding members of AVnu Alliance include Broadcom Corp., Cisco Systems, Harman International Industries Inc., Intel Corp., Samsung Electronics Co. Ltd., and Xilinx, Inc. More information can be found on the AVnu Alliance Web site at http://www.AVnu.org.

Industry Support for AVnu Alliance

“The industry today is focused on revolutionizing connectivity – consumers want to stream digital media throughout the network in a way that is easy, but without sacrificing quality,” said Nariman Yousefi, Senior Vice President and General Manager, Enterprise Networking Group, Broadcom.

“With the growing demand for streaming video and audio between devices around the home, the AVnu Alliance will help validate new standardized protocols which enable key features (such as time sync) thus further achieving the high performance experience customers expect from moving entertainment content around the home,” said Martin Manniche, Chief Technology Officer, Cisco Consumer Business Group.

“The AVnu technology represents the next generation for our automotive, professional, and consumer products,” said Sachin Lawande, CTO, Harman International.

“The audio and video experiences available to consumers will be significantly enhanced by the IEEE 802.1 AVB industry standards promoted by AVnu Alliance that facilitate streaming content throughout the home,” said Brendan Traw, Intel Fellow and Chief Technology Officer for Intel’s Digital Home Group.

“Video puts high demands on the network requirements – through the work of the AVnu Alliance we will be able to provide seamless networked video and audio transport to applications in the home up to complex office and public area,” said Byung-Chang Kang, Senior VP SAIT, Samsung Electronics Co., Ltd.

“In application spaces as diverse as large broadcast studios, the automobile, and the home, our customers have product design needs that increasingly require flexible interconnectivity that supports the reliable distribution of real time multimedia content. AVnu Alliance is committed to an open standards based approach to addressing this goal,” said Mike Frazier, Vice President, IP Solutions, Xilinx, Inc.