CMP 2004 EDA Branding Study Ranks Novas First in Satisfaction and Referral Potential and Above Industry Average in Every Other Category San Jose, Calif., June 28, 2004
-- For the third consecutive year, Novas Software, Inc., the leader in debug systems for complex chip designs, ranked first in customer satisfaction and referral potential in a comprehensive EDA branding study conducted by CMP's Electronic Engineering Times (EE Times) in April and May, 2004. The EE Times survey gauged the perceptions and preferences of 662 chip designers in North America and Europe on various aspects of brand equity including brand awareness, product association, company reputation, purchase considerations and use, customer satisfaction, repurchase loyalty and referral potential. A total of 32 EDA tool vendors were evaluated in the study. >
Novas rated highest among all vendors for customer satisfaction and "referral potential" indicating that Novas customers would recommend the company to a colleague. The debug leader ranked fourth behind the three largest EDA suppliers (Cadence, Mentor Graphics and Synopsys) in vendor perception, purchase consideration, product usage, best integration with other vendor tools and most ethical company and was consistently ranked above average in every other category measured.
"Happy and content customers are one of the highest forms of praise for a company and something we consider vital to our business strategy," said Scott Sandler, president and CEO of Novas. "Being named the leader in customer satisfaction and referral potential among the largest and most well-known EDA companies for the third year in a row is an honor and a particularly impressive feat. Our customer satisfaction ranking of 92% was 11% higher than the next company. This is a testament to the work ethics and skills of our employees and quality of our products." > >
Novas Software, Inc. is the leading provider of robust, tool-independent design debug systems to companies designing complex ICs and SoCs. Novas' products dramatically reduce the time it takes for engineers to locate, isolate and solve the root causes of functional design and verification problems. Novas is ranked first in customer satisfaction for three consecutive years in a comprehensive EDA study published by CMP. There are more than 12,000 Novas systems installed worldwide by over 400 companies and 35 EDA companies utilizing Novas technology in their products today. Novas is headquartered in San Jose, Calif. with offices in Europe, Japan and Asia-Pacific. For more information, visit www.novas.com