MIPS to go after the cellphone market -- really
Junko Yoshida, EE Times
(10/07/2009 12:30 PM EDT)
MANHASSET, N.Y. — MIPS Technologies Inc. is going after the cellphone market. Seriously.
ARM currently dominates -- hands down -- the global cellphone market, and many industry observers scoff at MIPS as a viable competitor for future of mobile phone designs. But MIPS insists that they're all wrong.
Art Swift, vice president of marketing at MIPS, told EE Times that MIPS-based handsets will be shipped over the next several years. He noted that MIPS now sees its licensees making actual progress.
The company's strategy of riding the Android wave is well known. Google initially created Android as open source software platform for smart phones using ARM processors. But MIPS also saw an opening since OEMs already using MIPS cores are interested in adopting the code for a broad range of systems, including netbooks, e-books, digital picture frames and medical devices.
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |
|
Related News
- Microprocessor Growth Will Slow in 2022 after Cellphone MPU Surge
- After 1Q23 Bottom, Expectations Increase for a 2Q23 IC Market Rebound
- Microcontrollers Get a Lift from Automotive After 2021 Rebound
- Microcontrollers Will Regain Growth After 2019 Slump
- After 2Q19 Bottom, Expectations Increase for a 3Q19 IC Market Rebound
Breaking News
- Intel kills its RISC-V Pathfinder development kit programme
- BrainChip Tapes Out AKD1500 Chip in GlobalFoundries 22nm FD SOI Process
- 10-bit 3Msps Ultra low power SAR ADC IP core for Wireless Communication and Automotive SoCs is available for immediate licensing
- IAR Systems fully supports the brand-new Industrial-Grade PX5 RTOS
- Axiomise Accelerates Formal Verification Adoption Across the Industry