Anne-Francoise Pele, EE Times
(12/03/2009 4:03 PM EST)
GRENOBLE — A panel session at the IP-ESC 2009 Conference this week in Grenoble, France, examined IP design and reuse from a business and technology perspective and urged IP and SoC providers to reach compromises.
With the global economic downturn, SoC designers became aware that by outsourcing critical IP they could decrease design time and improve time-to-market. However, collaboration between the IP vendor and the customer must be established, especially if IP reuse is to be achieved. In his introductory talk at the panel session, Jack Browne, senior vice president of sales and marketing at Sonics, said he sees a clear disconnection between the IP and SoC providers and called for a change to manage expectations on both sides.