Junko Yoshida, EE Times
(02/07/2010 6:13 PM EST)
NEW YORK — Signing Sandeep Vij as its new CEO may turn out to be just what MIPS Technologies needed, as the world's number two processor IP company struggles to steal the spotlight back from ARM -- both in media attention and the industry's mindshare.
CEO, MIPS Technologies
When EE Times recently caught up with him on his ninth day at MIPS, Vij was already as natural and enthusiastic a spokesman for MIPS as any experienced CEO could be.
Vij acknowledged that when he was approached to take the helm at MIPS, he was already "quite familiar with MIPS," as its customer and as a student of MIPS architecture.
Prior to joining MIPS, Vij was vice president and general manager of the broadband and consumer division of Cavium Networks, a MIPS architecture licensee.
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