BlueAnt license apt-X

May 6, 2010 -- APTX today announces that BlueAnt Wireless (Melbourne, Australia), market leading designer and distributor of Bluetooth devices and accessories, has become the latest licensee of apt-X audio coding technology for use in Bluetooth Stereo applications.

Embedded in silicon and/or software, apt-X technology enables the streaming of CD-quality audio for Bluetooth A2DP at extremely low latency. Suitable applications for apt-X technology include headsets, speakers, mobile phones and portable media players.

Existing licensees of apt-X technology include Sennheiser, Altec Lansing, Creative Labs, Jaybird and Armour Home and the technology was awarded the ‘Best of CES’ by the Bluetooth SIG at CES in January. Stephen Wray, VP Licensing at APTX said, “APTX is delighted to welcome BlueAnt Wireless as our latest apt-X licensee. BlueAnt is renowned for developing innovative and cutting edge products and we are excited that apt-X technology is set to be a part of these. We look forward to building a strong technology partnership with BlueAnt and helping them deliver outstanding Bluetooth audio quality.”

Executive Chairman of BlueAnt Wireless, Taisen Maddern said, “apt-X technology is proven to deliver outstanding audio quality for Bluetooth Stereo and we extremely pleased to have entered into a technology partnership with APTX. The integration of apt-X technology into BlueAnt products demonstrates our commitment to producing best in class Bluetooth products that offer the greatest user experience possible.”

Headquartered in Melbourne, Australia, and with offices in London and Silicon Valley, BlueAnt Wireless develops high-performance, cutting-edge products that are easy to use and work straight out of the box. The current Blueant product range includes the world’s first voice controlled Bluetooth headset, sophisticated car speakerphones with multipoint and text to speech technology, and stereo audio speakers.