Sorenson Media's Sorenson Spark Video Decoder Enables Optimized Mobile Video Performance Design and Manufacturing, Access to the Web's Largest Base of Internet Video.
SAN DIEGO and SHANGHAI -- May 25, 2010 -- Sorenson Media and VeriSilicon today announced that VeriSilicon has licensed the Sorenson Spark Software Developers Kit (SDK) to enhance the company's online video design platform. VeriSilicon, a major global integrated circuit design foundry, will include the Sorenson Spark decoder in its libraries and core chipset for use in mobile devices.
Sorenson Spark is the industry's most ubiquitous video codec, and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including YouTube, the single largest online video destination site today. The Sorenson Spark SDK enables developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon.
The optimized Sorenson Spark decoder is now available on VeriSilicon's ZSP Digital Signal Processor cores. VeriSilicon is a leading provider of licensable DSP cores and ASIC solutions that enable multimedia devices, including mobile handsets, set-top box, HDTV and Blu-Ray players, to support increasingly higher levels of multimedia capability, in particular audio, voice and video. The inclusion of the Sorenson Spark codec will enable the company to expand its influence in the mobile device design marketplace by enhancing the video components of its proprietary libraries and chipsets, ultimately providing end mobile device users with access to the deepest pool of online video content. VeriSilicon's partnership is the latest in a steady and growing list of global companies that have licensed Sorenson Spark.
"We are delighted to partner with Sorenson Media to enhance the Internet video experience of mobile users throughout the world," said Wayne Dai, CEO of VeriSilicon. "Sorenson Spark is a key addition to our portfolio, because it exclusively enables end users to access millions of videos on the Internet created with Sorenson Spark, which they would not be able to play back without this essential codec."
"The Sorenson Spark decoder will be a high-impact addition to the growing software component of VeriSilicon's ZSP Digital Signal Processor cores and application platforms," said Douglas Cebik, director of business development for Sorenson Media. "We are delighted to partner with VeriSilicon, which provides efficient licensable DSP cores and application platforms with end-to-end ASIC services which will ultimately provide end users with access to the broadest, deepest set of online video content on the Web."
About Sorenson Media
Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry's most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike.
Founded in 2003, VeriSilicon Holdings Co., Ltd. ("VeriSilicon") is a fast growing IC (integrated circuit) design foundry providing custom solutions and SoC (System-on-A-chip) turnkey services. With four R&D centers in China (Shanghai & Beijing) and US (Santa Clara & Dallas), VeriSilicon's technology solutions combine licensable digital signal processing (ZSP) cores, eDRAM, value-added mixed signal IP portfolio and other star IP into a SoC platform that extends below 65nm process technology. These platforms benefit a wide range of consumer electronics devices such as STB (set top box) and Home Gateway, MID (mobile internet device) and Cellular Phone, HDTV and Blu-ray DVD Player. VeriSilicon's design and manufacturing service provides differentiation based on specific customer requirement that ranges from initial SoC specification and application software, RTL and backend design implementation through silicon samples and volume production, utilizing multiple foundry partners, assembly and test companies in Asia and US. Having sales and customer support offices in Asia (China, Japan, Korea, Taiwan), North America (US) and Europe (France) enables VeriSilicon deliver its platforms and services to worldwide customers and at the same time support them locally. VeriSilicon's global customer base of market leading multinationals and fabless start-up companies benefit from shorter development cycles, reduced cost of ownership, and economies of scale. For more information, please visit www.verisilicon.com.