Unified Product Development Strategy Focuses the Company on Path to Applications-Driven Design
SAN JOSE, Calif., 04 Aug 2010 -- Cadence Design Systems, Inc. (NASDAQ: CDNS), a leader in global electronic design innovation, announced today that it will align product development to deliver on the EDA360 vision. The company will line up research and development (R&D) around the three core tenets of the vision: System Realization, SoC Realization and Silicon Realization.
In April, Cadence® laid out a new vision for the electronics industry, EDA360, which represents a comprehensive new design approach and call to action for EDA technology providers. Drawing upon a broad, collaborative ecosystem, EDA360 enables applications-driven design: the specification, design, integration and verification of complete hardware/software platforms that are ready for application development.
The System and SoC Realization R&D group will be led by Senior Vice President Nimish Modi, while the Silicon Realization R&D group will be led by Senior Vice President Chi-Ping Hsu. The marketing group led by Chief Marketing Officer John Bruggeman will also tightly align functions with these new R&D groups.
“Customer demands are driving a disruptive transformation in design requirements for the entire electronics industry and this shift is creating new growth opportunities for EDA,” said Lip-Bu Tan, president and CEO, Cadence. “We are accelerating the execution of our strategy for delivering integrated solutions that address the complex challenges our customers now face. Cadence has a razor-sharp focus on the changing needs of our customers and this organization better positions the company to capitalize on these emerging opportunities.”
Structuring the company around System Realization, SoC Realization and Silicon Realization is designed to enable Cadence to better develop and market integrated solutions based on the EDA360 concepts. The System and SoC Realization team under Modi can allow Cadence to enter emerging, high-growth markets. Led by Hsu, a consolidated engineering team in the Silicon Realization area is focusing on delivering leading-edge solutions to meet customers’ increasing preference for comprehensive, end-to-end solutions.
Cadence enables global electronic design innovation and plays an essential role in the creation of today's integrated circuits and electronics. Customers use Cadence software and hardware, methodologies, and services to design and verify advanced semiconductors, consumer electronics, networking and telecommunications equipment, and computer systems. The company is headquartered in San Jose, Calif., with sales offices, design centers, and research facilities around the world to serve the global electronics industry. More information about the company, its products, and services is available at www.cadence.com.