Chips&Media passes the 50 million unit mark

Seoul, Korea. – March 9, 2011 - Chips&Media, Inc., a leading company in silicon video Intellectual Property (IP), today announces that its cumulative shipment of system-on-chip(SoC) devices have now exceeded 50 million units since its first shipping record in 2006, making it to achieve this significant milestone over the past 5 years.

This latest success underlines Chips&Media’s strong position in video processing, but also demonstrates the growth in adoption of the Chips&Media’s video cores by leading semiconductor and consumer electronics companies including Freescale, Novatek, Realtek, Via and others.

The key factor in Chips&Media’s success is its complete portfolio which covers a broad range of multiple applications with high performance and low-power consumption. As a result, Chips&Media’s video technologies nowadays can be found in many digital products from mobile/portable devices including mobile phones, portable media players and tablets to home consumer devices like HDTVs, set-top boxes, digital photo frames and media boxes.

Chips&Media’s continuing leadership is exemplified by its recently introduced CODA9™ family, which adds not only new video standards such as MVC, VP8 and Theora, but also enhanced features that focus on boosting up its encoding and decoding performance.

About Chips&Media

Chips&Media,Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, MVC, VC-1, RealVideo, AVS and VP8 from D1 to full HD resolution. Its advanced ultra-low power and high performance technology has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has proven in silicon reaching 50 millions of units. For more information, please visit the company’s web site at www.chipsnmedia.com.