SiliconBlue Well Poised for the "Year of the Smartphone"

Update: Lattice Semiconductor to Acquire SiliconBlue (Dec 09, 2011)

Custom Mobile Device solutions implemented in over 30 different smartphones and mobile internet devices as the market continues its tremendous growth

SANTA CLARA, California, March 21, 2011 - SiliconBlue® Technologies, the leader in Custom Mobile Device™ solutions optimized for mobile handset applications, announced today that it has captured design wins in over 30 different smartphones and mobile internet devices driven by the intense competition and growth in this segment of the handset market.

According to Gartner, smartphone sales grew 72.1% in 2010 over the prior year, accounting for over 22% of all handsets shipped in 4Q2010 [1]. With such explosive growth, the competition for market share is intense as handset vendors add capabilities to their handsets at a pace that is much faster than the semiconductor industry’s ability to integrate them.

"Smartphone vendors are looking to differentiate by adding new capabilities such as dual-core processors, gesture processing, multiple display support, and 3D," said Jon Erensen, Research Director of Consumer Applications and Devices at Gartner.  "This desire to differentiate, combined with time-to-market pressures, creates a strong need for solutions that can be customized and added to existing platforms."

"We are excited about the design win momentum that we are carrying into 2011," said Kapil Shankar, CEO of SiliconBlue. "Our customers realize that our Custom Mobile Device solutions enable innovation that drives revenue, and also profitability."

[1] Gartner, "Market Share: Mobile Communication Devices by Region and Country, 4Q10 and 2010," February 2011

About SiliconBlue

SiliconBlue Technologies is the leader in Custom Mobile Device solutions. The company offers a total solution for handset applications, including IP, design services and a new class of ultra-low power, single-chip, SRAM FPGAs with non-volatile configuration memory (NVCM), designed specifically for handheld consumer applications. The company is headquartered in Santa Clara, California, with offices in Taiwan, China, Korea, and Japan. For more information, please visit our website at http://www.siliconbluetech.com

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