PLDA Announces Expansion of Its Worldwide Distribution Network with the Addition of Key Chinese Distributors - Comtech and Shanghai Jiatao Industrial

The expanded distribution network increases PLDA’s top-notch customer support in China and supports the growing worldwide demand for PLDA’s leading interconnect IP

SAN JOSE, Calif.-- May 26, 2011 -- PLDA, the industry leader in PCI Express®, USB 3.0 and high speed interconnect IP today announced that it has contracted with leading distributors Comtech and Jiatao Industrial to resell PLDA’s line of leading interconnect IP for FPGA and ASIC. Today’s announcement ensures that PLDA is perfectly positioned to support their growing demand for PCI Express and USB IP products for Chinese SoC, ASIC and FPGA designers.

Comtech provides value-added support for the electronics industry to OEMs, ODMs and EMS customers in China through their extensive network of 10 offices including locations in Shanghai, Beijing, Wuhan and Chengdu.

Headquartered in Shanghai, Jiatao Industrial provides specialized, local distribution of IP for SoC designers. Their mission is to help Chinese companies to produce high quality, low power and high performance products, bridging the gap of business, culture and technology to achieve winning collaborations in the region.

According to Stephane Haradou, CTO for PLDA “We are very pleased to be able to easily provide our Chinese customers with the ease of purchase and value-added services provided by Comtech and Jiatao Industrial. They have done an excellent job of providing quality service and support across China and we look forward to working with them to satisfy demand in the crucial Chinese semiconductor market.”

For immediate access to the full line of PLDA products including PCIe, USB and other interconnect IP for ASIC and FPGA, please visit www.plda.com, http://www.comtech.com.cn/en/ or http://www.jiataochina.com/ .

About PLDA

PLDA designs and sells a wide range of ASIC and FPGA interconnect solutions including bus controllers and SoC IP. The company offers complete solutions, including semiconductor IP, hardware, software, and design services. Founded in 1996, PLDA is privately owned. The company maintains offices in San Jose, California and headquarters in France and has a strong international distribution network. For additional information about PLDA, please visit http://www.plda.com.

About Comtech

Comtech was founded in 1995 and the group’s holding company Cogo Group, Inc. became listed on NASDAQ (ticker: COGO) since 2005 restructure. Headquartered in Shenzhen, the Company employs more than 600 staff and has offices over 10 major cities in China including Shanghai, Beijing, Wuhan, Chengdu, Xiamen, Fuzhou and others. Visit them online at http://www.comtech.com.cn/en/

About Shanghai Jiatao Industrial

Jiatao Industrial Co., Ltd., located in Shanghai, provides high performance analog and mixed signal IP solutions and EDA tools to its customers in the region. Visit them online at http://www.jiataochina.com.

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