Arasan Chip Systems Announces New Partner in Israel

San Jose, California – July 26, 2011 –Arasan Chip Systems, Inc.(“Arasan”), a leading provider of Total Semiconductor IP Solutions, announced today that the company has increased its International support through a partnership with EGDS in Israel. EGDS will provide Sales and Marketing support for Arasan Chip Systems in Israel, and serves as point of contact for all its customers in this region.

E G Design Solutions Ltd. (EGDS) is an independent sales agent in Israel, representing U.S. companies focused on Software development, EDA and IP. The company has strong relationships established in the Consumer Electronics market in Israel, and offers its customers a unique model of high quality support and services.

“We are very pleased to have EGDS join our growing list of International Sales Representatives,” notes Ron Mabry, Vice President Worldwide Sales. “EGDS brings a wealth of experience selling and supporting software and hardware development technology to leading-edge companies. Its team will help us to accelerate the level of support and service for the dynamic Israeli consumer electronics industry.”

"We are very pleased to add Arasan’s leading technology to serve our customers in Israel. We believe their IP storage full solution, and the growing need for advanced MIPI solutions, will be a perfect fit for the Israeli market” said Eli Goldmann, General Manager EGDS.

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications.   Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers and optional customization services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other popular standards.

Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP, delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration, including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services.   

Based in San Jose, CA, USA, Arasan Chip Systems has a 15 year track record of IP and IP standards development leadership.

About EGDS

EGDS was established in 2001 as an independent European Sales Agent Company to represent European and U.S. companies with specialization in Real Time Embedded Development tools, EDA and IP solutions. EGDS operates with offices in Israel and France, and has a very large number of customers from the VLSI, Telecom and Military/Aerospace Industry.

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