Vivante’s low power GPU product differentiation helps company ride the wave of smartphone growth opportunities in emerging markets
Sunnyvale, CA – December 21st, 2011 – Vivante Corporation, a world-wide leader in graphics and visualization technologies for handheld and consumer devices, announced mass market product shipments on China Mobile’s TD-SCDMA network. China Mobile is the largest mobile telecom operator in China with over 638 million customers. Products incorporating Vivante technologies are based on the Marvell® PXA920 (NASDAQ: MRVL) communications processor and ship in China Mobile OMS and Android TD smartphones from ASUS, Huawei, Lenovo, Samsung, ZTE and many others. The selection of Vivante GPU IP further validates the use of its technology for mass market products giving it a bright future as it expands its global business footprint.
Some of Vivante’s key growth areas for business and product shipments include:
- Growing customer base – An expanding and strong customer base made up of top tier OEM and silicon SoC vendors including market leaders in their respective segments comprising of consumer, embedded, automotive and medical.
- Expansion of global footprint – Product shipments in emerging and high growth markets in key segments, and strategic partnerships with key global players and top regional companies.
- Continuing technical innovations – Key technology drivers like OpenGL ES, HTML5, OpenGL, DirectX, RenderScript and GPGPU for next generation graphical and compute applications. Other features enable a full range of compute applications including image processing, gesture detection and visual HD processing.
“The transition to smartphones in emerging markets led by China, are the new drivers of growth in GPU powered handsets. A GPU vendor that can capture the lion’s share of this market will enjoy tremendous advantages in the global ecosystem. Once a relative unknown, Vivante has become a force to be reckoned with in the GPU world,” said Jon Peddie, President of Jon Peddie Research.
“China’s TD market represents one of largest and fastest-growing sectors of the mobile industry globally. To succeed, it’s critical to deliver high-performance silicon solutions that enable cutting-edge features efficiently at a competitive price point. Marvell’s ongoing collaboration with Vivante, a proven IP supplier, has enabled us to rapidly create and ship industry-leading communications processors products targeted at these fast-growing markets,” said Ivan Lee, Vice President of Mobile Products at Marvell Semiconductor, Inc.
“We always had a vision at Vivante of becoming the world’s leading supplier of user-desired, mobile GPU technologies based on our core competence of GPU architectural innovations, low power expertise and customer service. The mass deployment of TD smartphones reaches a major milestone for the company, and we are very excited to be the leading GPU supplier in that segment,” said Wei-Jin Dai, President and CEO of Vivante.
About Vivante Corporation
Vivante, a leader in multimedia IP solutions, provides the highest performance and lowest power characteristics across a range of Khronos Group API conformant GPU products based on the Scalarmorphic architecture. Vivante GPUs are integrated into customer silicon solutions across a range of consumer electronics platforms running thousands of graphics applications. Vivante is a privately held company incorporated in California headquartered in the heart of Silicon Valley, with an R&D center in Shanghai, China. For more information, visit http://www.vivantecorp.com.