ARM, Imagination Technologies and Superscape Collaborate To Deliver Seamless 3D User Experiences on Wireless Devices

CAMBRIDGE, UK, KINGS LANGLEY, UK and HOOK, UK, April 11 - /PRNewswire-FirstCall/ -- ARM [(LSE: ARM)], the industry's leading provider of 16/32-bit embedded RISC processor solutions, Imagination Technologies (LSE: IMG), developers of the PowerVR range of 3D, video and graphics IP cores, and Superscape plc (LSE: SPS), the software technology company specializing in interactive 3D for mobile platforms, today announced that they are collaborating to develop and deliver powerful, seamless 3D experiences to users of mobile devices. The three companies will work closely together to integrate their complementary technologies to provide developers with a completely compatible hardware and software solution.
Superscape's Swerve 3D-enabling software technology (comprising of Swerve Client, Swerve Author and Swerve Applications) has been developed in close collaboration with ARM to deliver compelling interactive 3D user experiences to mobile phones. Imagination Technologies' PowerVR MBX graphics core is designed for integration alongside ARM® microprocessor cores in a SoC (System-on-Chip) solution and will enable the migration of high-performance modern 3D and video graphics content to mobile platforms.

As the importance of 3D-enabled mobile platforms grows, so does the need for both sophisticated content-enabling technologies and a route to hardware-accelerated functionality. Developers of Swerve technology-enabled content can now also access hardware 3D acceleration features comparable to the capabilities of games consoles or PC platforms. By working with both PowerVR and Swerve technologies, ARM can offer its Partners consistent, scalable solutions for advanced 3D content across a wide range of mobile devices.

"Delivering an exciting 3D experience on power-constrained mobile devices presents a significant challenge to hardware and software developers," said Steve Evans, vice president of Segment Marketing for ARM. "Through our close cooperation with Imagination Technologies and Superscape, we will be well placed to offer our Partners a compelling solution to meet these challenges."

"By combining the software applications like Swerve, and the hardware microprocessor and graphics cores from ARM and PowerVR Technologies, it is possible to create a powerful, flexible platform for advanced 3D graphics on phones and PDAs," said John Metcalfe, vice president of Business Development for PowerVR Technologies. "This is the next logical step in the evolution of 3D content for ARM core-based mobile platforms. Using Swerve as a content enabling mechanism and PowerVR MBX as the hardware rendering mechanism will allow customers to develop graphically superior next-generation mobile devices and the graphical content to excite users."

"This announcement brings to users and developers a path for 3D content on mobile platforms, which offer a migration route from software content, right through to advanced hardware acceleration," said Kevin Roberts, CEO, Superscape plc. "Superscape is now beginning to work with other ARM Partners, many of whom have complementary technologies to our own Swerve 3D applications platforms, as well as access to the worldwide wireless marketplace. Imagination Technologies is an excellent example of this widening of our sphere of activities. There is already considerable synergy between our three companies; this collaboration will undoubtedly strengthen this and enable us jointly to offer powerful, robust 3D experiences to the mobile user community."

About ARM

ARM is the industry's leading provider of 16/32-bit embedded RISC microprocessor solutions. The company licenses its high-performance, low-cost, power-efficient RISC processors, peripherals and System-on-Chip designs to leading international electronics companies. ARM also provides comprehensive support required in developing a complete system. ARM's microprocessor cores are rapidly becoming a volume RISC standard in such markets as portable communications, hand-held computing, multimedia digital consumer and embedded solutions. More information on ARM is available at www.arm.com .

About Imagination Technologies

Imagination Technologies Group plc is an international IP (Intellectual Property) licensing company that develops, licenses and supplies market-leading 2D/3D graphics, digital video, Digital Signal Processing, audio and speech technologies for the consumer entertainment and PC markets. It supplies both licensable IP and advanced development tools to leading semiconductor and consumer electronics companies worldwide. Imagination Technologies Group plc has its corporate headquarters in the United Kingdom and is publicly traded on the London Stock Exchange (FTSE: IMG). More information about Imagination Technologies is available at www.imgtec.com .

About Superscape

Superscape specializes in the development of interactive 3D(i3D) technology. The company has sixteen years experience working in this area, with recent projects including development of the highly successful Harry Potter game for LEGO Media. Superscape's Swerve, comprising software and services, has been developed for wireless environments and has been endorsed by some of the world's key players in this sector. Working in close collaboration with ARM, Swerve is an enabling technology for wireless devices delivering a new generation of multimedia for feature-rich 2.5 and 3G mobile phones. Swerve comprises a 3D engine, authoring tools and a range of associated content development and integration services designed to offer a complete yet flexible solution.

Applications for Swerve include messaging systems, entertainment, branding and location based information services. Swerve 3D is available for Java (TM) (J2ME) platforms, as well as a range of native operating system environments.

Superscape is quoted on the London Stock Exchange and has corporate headquarters in Hook, Hampshire (UK) and San Clemente, California (USA) with regional offices in Tokyo, New Jersey, Paris, Sydney and Barcelona. For more information, visit www.superscape.com .

ARM is a registered trademark of ARM Limited. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; and ARM France SAS.

For further information, please contact: Michelle Spencer of ARM, +44 1628 427780, michelle.spencer@arm.com; or Kelly Foster of The Townsend Agency, +1-858-457-4888, ext. 143, kfoster@townsendagency.com, for ARM.