Tabula Extends Worldwide Sales Reach into Israel with Appletec Partnership

Tabula signs Appletec as its distributor and sales representative in Israel to meet the growing demands in the country’s communications, military, and industrial markets

New-Tech 2012, Gane Hatarocha, Israel, May 14, 2012 Tabula Inc. announces an agreement with Israeli distributor Appletec, for Appletec to distribute and support Tabula’s ABAX family of 3D Programmable Logic Devices (3PLD). Appletec is a leading Israeli distributor and representative focusing on the design and distribution of electronics, optical components, and value-added services to the communications, defense, and industrial markets. “The reach and insight of Appletec into Israel’s key markets will prove instrumental to Tabula as we extend our worldwide sales presence” stated Steve Haynes, Tabula’s Vice President of Worldwide Sales. “Israel’s communication and military markets are progressing at an incredible rate and developers are looking for companies who can offer high performance programmable devices.  Our family of 3PLD products delivers unmatched capabilities such as high bandwidth dataflow, on-chip memory capacity and on-chip memory bandwidth, which are critical to these markets”.

According to a report developed by the Israeli Association of Electronics and Software Industries (www.iaesi.org.il), the Israeli electronic industry exceeded $17B in sales in 2010, and a major portion of that market was driven by communications and military systems. That, explains Aaron Applebaum, General Manager of Appletec, is a key reason that makes Israel such an attractive region.  “In Israel there are over 3000 technology companies, and over 200 new startups are created every year”.

Opportunities in Israel abound for Tabula’s 3PLDs products.  3PLDs are a great fit for communications hardware such as network switches and routers, network monitoring, video conferencing and video compression. Furthermore, military applications such as battlefield/secure communications, radar systems, missile systems, computing, and fire control, can also leverage the high performance of 3PLD products.

Tabula’s products will be featured at the Appletec booth (#115) at the New-Tech 2012 conference on May 22 and 23. For conference details, go to:  http://www.new-techevents.com/index.php/events/new-tech-exhibition-2012.

About Appletec

Appletec is a leading Israeli distributor/representative focusing on the design- in and distribution of electronics, optical components, and value-added services to the communications, industrial/medical, and defense markets. Celebrating 22 years in business, Appletec provides electronics and optical components distribution, second-sourcing, and value-added services. Appletec specializes in introducing new and leading edge technologies to Israel.

About Tabula

Tabula is a privately held, fabless semiconductor company developing 3D Programmable Logic Devices (3PLD). The Company's ABAX family of general-purpose 3PLDs, based on Tabula’s patented Spacetime architecture, and supported by its Stylus development software, sets a new benchmark for the capability of programmable devices at volume price points, enabling re-programmability not only in FPGA applications but also in those historically served only by ASICs or ASSPs. Headquartered in Santa Clara, California, Tabula has over 100 employees and has assembled a leadership team consisting of industry veterans and successful entrepreneurs. Tabula is backed by top-tier investors with a long-term view toward enduring market leadership.  For more information, please visit the Tabula website at www.tabula.com