Xilinx CTO: Focus on what matters to customers

Dylan McGrath, EETimes
7/12/2012 2:11 PM EDT

SAN FRANCISCO—The value of Moore's Law—the doubling of the number of transistors in a chip every 18 months—is not just in the cost reduction it offers but more importantly in the added value that chip makers can create for customers, according to Ivo Bolsens, senior vice president and chief technology officer at programmable logic vendor Xilinx Inc.

Speaking at the Semicon West fab tool vendor tradeshow here Wednesday (July 11), Bolsens said the way forward for chip makers was to add value through things like more efficient architectures, 3-D integration and programmability. Though he insisted that continued scaling of technology is essential, it is not as important as the value that chip makers can bring with new technology, he said.

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