Allan Yogasingam, UBM TechInsights
EETimes, 9/21/2012 3:23 PM EDT
Analysis by UBM TechInsights finds Apple largely stuck with incumbent suppliers.
Apple is considered the leader in the smartphone market. In five years, the company has generated more than $150 billion in revenue from the iPhone family of handsets and accessories, according to research firm Strategy Analytics. More than 100 million iPhones have been sold.
The Cupertino, Calif.-based company clearly doesn't plan to relinquish its standing any time soon. The iPhone 5 is touted by many as the most innovative iPhone since the original, offering the first re-design of the product since the "squaring" of the iPhone 4. The iPhone 5 marks Apple's first time moving beyond their 3.5-inch touchscreen comfort zone, with the introduction of a lengthened 4-inch screen. An estimated 2 million units have already been sold via Apple's online pre-order system.
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