Brian Fuller, EETimes
1/29/2013 6:10 PM EST
SANTA CLARA, Calif.--Cultural complacency and "uncomplaining" engineers are stunting EDA tool investment and preventing IC companies from keeping up with quickening design complexity, a senior engineering manager at chip vendor Nvidia Corp. said Tuesday (Jan. 29).
"Engineers don't complain enough," said Jonah Alben, Nivida's senior vice president of engineering, said during a keynote address at the DesignCon conference here.