PowerVR confirmed in Samung's 'Octa'

Peter Clarke, EETimes
3/13/2013 8:11 AM EDT

Imagination Technologies Group plc (Kings Langley, England) has confirmed that its PowerVR SGX544MP graphics processing core has the design win inside Samsung's Exynos 5410 "Octa" chip. The Octa is the latest 4.4 big-little application processor from Samsung, announced at the Consumer Electronics Show with some fanfare but little detail.

As Mali cores licensed from ARM Holdings plc (Cambridge, England) had been used in previous Exynos processors this could be construed as a rebuff for ARM and its aspirations in the GPU core licensing market.

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