China fabless: Actions Semi targets 'non-Apple market'

Junko Yoshida, EETimes
4/2/2013 2:01 AM EDT

ZHUHAI, China – Seeing Actions Semiconductors’ headquarters in Zhuhai might come as a shock to anyone who has already written off Actions as a shrinking chip company in the diminishing MP3 player market.

By Silicon Valley standards, Actions’ campus and the main building designed to house its 614 employees are massive. Actions today designs chips for mobile audio (automotive, boom box and MP3), mobile video and mobile Internet device (tablet), with a clear focus on portable consumer electronics

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