Design & Reuse

Yoshida in China: Imagination dumps MIPS sales team

Junko Yoshida, EETimes
4/4/2013 1:01 AM EDT

ZHUHAI, China – When I sat down with Actions Semiconductor CEO Zhenyu Zhou last week, I learned that MIPS’ sales team in China was fired en masse recently.

Now that Imagination Technologies owns MIPS, we probably shouldn’t be surprised at the news. In retrospect, it was downright predictable.

And yet, the disappearance of the MIPS sales team in China is somewhat alarming, especially to the engineering community in China.