What Imagination must do next

Junko Yoshida, EETimes
4/15/2013 12:01 AM EDT

The integration of any two companies is a painful process. I got further explanation about the exodus of former MIPS people -- sales and FAEs -- in Korea, Taiwan, Japan and China. I received more messages and phone calls than expected responding to my previous two blog posts on Imagination/MIPS.

Clearly, the integration of any two companies is a painful process. I got further explanation about the exodus of former MIPS people -- sales and FAEs -- in Korea, Taiwan, Japan and China.

Sources close to MIPS/Imagination cite a fundamental difference in pay scale between the U.S.-based MIPS and the U.K.-based Imagination. Former MIPS sales people were reportedly asked to accept pay cuts -- some as much as 60 percent; all will be receiving no commissions as of April. Since it was Imagination who acquired MIPS, you might say it’s only natural that Imagination favors its own people (each company had a sales team in the region before the acquisition). Put it all together and it makes sense to wonder if Imagination ever intended to keep any MIPS sales people.

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