Junko Yoshida, EETimes
7/2/2013 08:45 AM EDT
MADISON, Wis. — Is the semiconductor industry prepared to profit from the emerging 4K UHDTV market? If so, how ready is anyone?
As soon as consumers start looking for 4K Ultra HDTV (assuming they do), the indispensable element in the next-generation set-top box is a decoder chip capable of handling all the highly compressed video streams.
Compression will be carried out by using a complex but flexible "toolkit" developed by the High Efficiency Video Coding (HEVC) standard, a successor to H.264/MPEG-4 AVC (Advanced Video Coding).
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