Microsoft Is Not the New Apple

Rick Merritt, SiliconValley Bureau Chief
EETimes (9/3/2013 09:15 AM EDT)

With its $7 billion bid for Nokia's cellphone business, Microsoft has completed its transformation into Janus, a two-faced hardware/software giant that should scare away any potential partner.

Why would anyone else ever want to make a Windows Phone now? The hearty few still cranking out Windows tablets must see the writing on the wall.

In the new mobile markets, Microsoft aims to ape Apple. It wants to go it alone as the vertically integrated company creating new mobile products.

There's just one problem. Unlike Apple, it does not have an integrated team with an identity, history, and passion for integrated products.

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