Qualcomm Not Big on Big.little

Rick Merritt, EETimes
9/9/2013 07:25 AM EDT

SAN DIEGO, Calif. — Murthy Renduchintala jokes about how hard it is to pronounce his surname, but there's no mistaking the message of the executive vice president of Qualcomm Technologies Inc.

Like six-foot-something Renduchintala, Qualcomm sees itself as a tall, capable presence that goes its own way in mobile technology. It expects to continue developing custom CPU, graphics, DSP, and other cores and combining them in unique ways in its SoCs.

"I don't care who copies Qualcomm, but Qualcomm will never copy anyone," Renduchintala said in a press Q&A at the Uplinq event here. "The ARM A15 core is good, but it's not good enough for Qualcomm, so we have to enhance it."

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