Realtek Licenses HEVC (H.265) Decoder from Ittiam for Next Generation Consumer Applications
Ittiam’s optimized HEVC Decoder is selected and licensed by Realtek for their ARM CPU based TV and Set Top Box products
BANGALORE, India -- February 20, 2014 -- Ittiam is pleased to announce Realtek as one of its leading customers in the Consumer Electronics space, with the licensing of HEVC Decoder. The solution licensed is for HEVC decode on ARM CPU based TV SOC. Most recently, at CES 2014, Ittiam Systems announced the availability of highly-optimized HEVC and VP9 software decoder solutions, balancing compute and energy efficiencies.
Ittiam’s solutions were actively evaluated by Realtek before the selection of Ittiam as the Intellectual Property provider for HEVC Decoding needs. This design win corroborates Ittiam’s focus towards addressing the next-generation video compression technologies demanded not just on smartphones but also on consumer devices such as set-top boxes, TVs, smartphones and tablets powered by embedded processors.
Mukund Srinivasan, General Manager for the Consumer and Mobility Business at Ittiam, said, "With the Intelligent Home and Connected device paradigms, the Living room has become the next area of focus for semiconductor players. The focus is on providing differentiation in terms of Quality of Experience, by way of upgradeable software solutions on existing platforms. The HEVC promise of potentially up-to 50% reduction in bandwidth requirements and storage needs is well recognized by the industry and we already see several key Consumer OEMs and Online Video Service Providers moving to HEVC to reap the benefits. Our strong focus on video technologies and deep expertise in Embedded processor architectures has enabled us to deliver compute-optimized and power-efficient software decoders for both HEVC and VP9 on various combinations of Application Processors, DSPs and GPUs."
“We looked at multiple software solutions on HEVC with stringent requirements on performance and quality. The Ittiam solution matched our expectations, and better positions Realtek in the market now that we can offer the differentiation that HEVC provides in the form of optimized products from Ittiam,” said Realtek’s Executive Vice President Jessy Chen. “Ittiam’s HEVC with high compression ratio enables more content to be stored and distributed while everything else remains constant.”
|
Related News
- Ittiam Licenses its i265 HEVC Codec to Microsoft Azure to Offer High Quality Video Encoding and Decoding Services
- Ittiam and Silicon Philosophies Collaborate to Demonstrate Cinema Craft 4K H.265 (HEVC) and Ultra HD Blu-Ray Encoder Products at IBC 2015
- Ittiam's H.265 Software Solution Enables HEVC Support in Android's Lollipop Release
- Ittiam Systems demonstrates its third generation H.265/HEVC products at IBC 2014
- Ittiam Systems announces availability of its third generation H.265/HEVC codec with 422 12-bit support
Breaking News
- Alphawave IP and Verisilicon Expand Partnership with $54M Multi-Year Exclusive Subscription Reseller Agreement for China Market
- BrainChip Inc. and NaNose Medical Successfully Detect COVID-19 in Exhaled Breath with Fast High-Accuracy Results
- TSMC Ranks in Top-10 For Capacity in Three Wafer Size Categories
- Palma Ceia SemiDesign Announces Nicky Wilkinson as Director IC Engineering
- Rambus and AMD Extend Patent License Agreement
Most Popular
- TSMC Ranks in Top-10 For Capacity in Three Wafer Size Categories
- CEVA's MotionEngine Smart TV Software Comes to More Smart TV brands via LG webOS
- North American Semiconductor Equipment Industry Posts January 2021 Billings, Topping $3 Billion for First Time
- Andes Technology and Rambus Collaborate to offer Secure Solution for MCU and IoT Applications
- SiPearl and Open-Silicon Research Collaborate to Accelerate Custom Silicon for High Performance Computing (HPC) Applications
![]() |
E-mail This Article | ![]() |
![]() |
Printer-Friendly Page |