Sonics Appoints New Asia Sales Director

MILPITAS, Calif., May 13, 2014 -- Sonics, Inc., the world's foremost supplier of on-chip network (NoC) technologies and services, today named Yong Ho On as the new Asia Sales Director. On's hire will strengthen Sonics' presence in Asia and help develop the company's SoC market share in China, Korea and Taiwan. On represented Sonics in Korea for eon Technologies from 2002-2004, when Sonics closed its first licenses with a major Korean semiconductor and systems company.

"This is the perfect time for On to re-join our team in Asia. Sonics' momentum is in full-swing following the recent news1 affirming our position as the top private semiconductor design IP company in the world," said Hayssam Balach, vice president of worldwide sales at Sonics. "We have the opportunity to grow our business in one of the most exciting and fastest growing areas of SoC design in the world, and I look forward to On's contributions."

With more than 28 years of professional experience in Korea, China and the U.S., On's expertise crosses embedded MCU development, planning, marketing, and sales for the semiconductor industry. On previously spent two years with the Sonics Asia sales team as an independent representative where he had a proven track record of success in developing and managing new business. Additionally, he has held roles at Samsung Electronics Co., Ltd., NETsilicon, Inc., MIPS Technologies, Inc., eon Technologies, Inc., Magiceyes Digital Co., Ltd., and CoreLogic(R). He received a B.S. in aviation electronic engineering from Hankook Aviation University in Korea.

"I am pleased to be back on the Sonics sales team. It's an honor to work with industry leading technology and the best group of engineers and architects in the business," said On. "I look forward to boosting the company's presence in the Asia SoC market and bringing on more customers as we expand the product portfolio and service line."

1 Sonics Expands Market Lead in Network-On-Chip (http://tinyurl.com/lanyz2n)

About Sonics, Inc.

Sonics, Inc. (Milpitas, Calif.) is the global leader in trusted on-chip network (NoC) technologies used by the industry's top semiconductor and electronics product companies. Sonics was the first company to develop and commercialize NoCs, accelerating volume production of complex systems-on-chip (SoC) that contain multiple processor cores. Our comprehensive NoC portfolio delivers the communication performance required by today's most advanced consumer digital, communications and information technology devices. Sonics' NoCs are integral to the success of SoC design platforms that innovators such as Broadcom(R), Intel(R), Marvell(R), MediaTek, and Microchip(R) rely on to meet their most demanding SoC integration and time-to-market requirements. Sonics holds more than 138 patent properties supporting products created by a global customer list that have shipped more than two billion SoCs. For more information, visit sonicsinc.com, and follow us on Twitter attwitter.com/sonicsinc( https://www.twitter.com/sonicsinc ).