ViXS' HDR Technology Sets a New Leadership Standard for 4K Ultra HD by Delivering Revolutionary Colour and Contrast for a Lifelike Video Experience
TORONTO, ON, Jan 05, 2015 -- ViXS Systems Inc. (VXS), a pioneer and leader in media processing solutions, has set another new benchmark for video processing with today's announcement of its innovative 12-bit High Dynamic Range (HDR) technology. 12-bit HDR technology is the next evolutionary step in creating lifelike video experiences for the consumer. Video product manufacturers, content creators and service operators require HDR technology for the next wave of video enhancements to deliver a fully immersive 4K Ultra HD experience to their customers. ViXS will be showcasing HDR technology at CES 2015, January 6 to 9, in the ViXS booth MP26055 in South Hall 2 in the LVCC, Las Vegas.
HDR technology extends the dynamic range of brightness levels that can be displayed, bringing spectacular clarity and brilliance to the human eye. HDR preserves brighter brights and darker darks showing missing details that are often removed by distribution methods, especially for fast action, special effects and sports related video content. Current broadcast technologies are limited to approximately 219 levels of brightness and contrast, 10 bit HDR is limited to less than 1,000 levels and 12 bit HDR increases brightness and contrast to 4,000 levels, thus providing the best method to preserve key video content details. 12-bit video has been specified by several industry organizations as a key differentiator over current standard dynamic range broadcasting and publicly announced as a requirement by movie studios for future distribution of 4K Ultra HD content. ViXS has been working very closely with movie studios, standards bodies, and other experts in the field of video processing to develop a leading edge 12-bit technology with the enhanced programmability to process multiple HDR broadcasting techniques.
"Our new 12-bit HDR technology further extends ViXS' technology leadership as it provides the broadcasting and consumer markets the absolute latest video processing technology with a future proof architecture that encompasses the essence of what a lifelike 4K Ultra HD experience should be," said Sally Daub, President and CEO, ViXS Systems Inc. "Content creators, service operators and consumers all are asking for a truly immersive 4K Ultra HD experience. With the technology that ViXS is announcing today, this need has been met. We are truly excited about our latest achievement and all the possibilities this technology has to offer to the video industry."
About ViXS Systems Inc.
ViXS is the pioneer and market leader in designing revolutionary media processing semiconductor solutions for video over IP streaming solutions, with over 503 patents issued and pending worldwide, numerous industry awards for innovation and over 30 million media processors shipped to date. ViXS is driving the transition to Ultra HD 4K across the entire content value chain by providing professional and consumer grade chipsets that support the new High Efficiency Video Coding (HEVC) standard up to Main 12 Profile, reducing memory bandwidth consumption by 50% while providing the depth of color and image clarity needed to take advantage of higher-resolution content. ViXS' XCodePro 300 family is ideal for Ultra HD 4K infrastructure equipment, and the XCode 6000 family of system-on-chip (SoC) products achieve unprecedented levels of integration that enable manufacturers to create cost-effective consumer entertainment devices.
ViXS is headquartered in Toronto, Canada with offices in Europe, Asia and North America. VIXS(TM), the ViXS ® logo, XCode ®, XCodePro(TM), XConnex(TM) and Xtensiv(TM) are trademarks and/or registered trademarks of ViXS. Other trademarks are the property of their respective owners. For more information on ViXS, visit our website: www.vixs.com.