Design & Reuse

Mortal Motorola

Alan Patterson, Correspondent, EE Times
2/17/2015 08:07 AM EST

Was Motorola a company whose reach exceeded its grasp? Or is there more to this story than meets the eye?

The re-emergence of a once-iconic American electronics company into the headlines last week brings up a nagging question.

How did Motorola, a company that 15 years ago had a market capitalization of nearly $80 billion and 150,000 employees worldwide become the mere shadow of itself that it is today?

Motorola is back in the news as China’s Lenovo Group Ltd. has reintroduced Motorola-branded smartphones to China, where Motorola just two decades ago was number one in the world’s most populous nation, now also the world’s biggest cellphone market.