San Jose CA -- December 8, 2015 – OmniPhy, the leading supplier of Ethernet PHY intellectual property (IP) for the consumer, automotive, and industrial markets today announced the widespread adoption of silicon-proven Ethernet PHY IP in the cost-sensitive China market.
Introduced decades ago, Ethernet technology has become truly ubiquitous, entrenching itself into every facet of our everyday lives including our homes, cars, and factories. The technology benefits from reliability and robustness built over this period of decades, and a very vibrant and active set of IEEE 802.3 working groups who are continuously optimizing and tailoring it for emerging applications. Previously, customers have designed this feature using a discrete IC. This added cost and complexity, but for a long time this was the only alternative.
Several years ago, OmniPhy, a specialty IP company with emphasis on advanced mixed-signal design and digital signal processing in physical layer connectivity, invested heavily in helping customers tackle the upcoming integration needs. In 2012, the team developed the first EEE compliant 28nm Ethernet PHY on the market and made it available for general industry use. Since then, the concept has spread like wildfire, and the company has successfully put 10/100 into volume production in several markets. SoC vendors can now choose from a variety of process technologies, knowing that their IP is reliable and silicon proven. The Ethernet-as-IP model enabled by OmniPhy changes the game for billions of devices and enables a new paradigm in system integration.
Integrating the function drives significant bill of materials savings, board and material assembly savings, and allows for smaller form factors – all of which are principles being championed by the China market.
Pinnacle Design Systems is OmniPhy’s representative in China. Willy Huang, general manager at Pinnacle Design, has this comment regarding OmniPhy’s Ethernet IP solution. “If you look at the history of the SoC market, it very much follows integration of the discrete components and devices on a PC board into a single silicon die. In the past you had discrete microprocessor components and those are now standardized items on-board an SoC. The same is true of USB3 and other interface peripheral functionality.
Seemingly, one of the last standout IC’s which need to be included on-board is the Ethernet functionality, particularly the Ethernet PHY. It is really not a matter of “if it needs to be included” … it is really a matter of “when it needs to be included”. As the market evolves and higher integration leads to lower cost improvements for end users, those SoC providers not having a fully integrated Ethernet solution, both MAC and PHY on-board the SoC, are at a distinct business disadvantage compared to those SoC providers who include it for their end users in traditional STB markets as well as the emerging IoT markets.
“In China we have been very fortunate to have licensed OmniPhy’s production-proven Ethernet IP solutions to multiple SoC design houses on several leading-edge process nodes.” Please contact email@example.com for more information on how you can start becoming more competitive using OmniPhy’s Ethernet IP.”
OmniPhy is an American Mixed-signal Semiconductor IP company based in San Jose, California, with satellite offices across the world. The company specializes in intellectual property and develops high-performance Ethernet PHY’s and SerDes interfaces for the Automotive, Industrial, Consumer, and Networking markets. For more information visit http://omniphysemi.com or contact firstname.lastname@example.org.
About Pinnacle Design Systems, Ltd
Pinnacle Design Systems is a focused channel-partner bringing leading edge IP and IP-related technologies to the Greater China region. Pinnacle specializes in introducing best-in-class SoC IP to the high-growth Greater China market place. Pinnacle is your bridge to Greater China.