Peter Clarke, EETimes
1/19/2016 00:00 AM EST
V-Nova Ltd., the startup creator of a proprietary video codec and compression technology called Perseus, has said it is preparing to provide its technology as UHD/4K video silicon IP for licensing and inclusion in customers' SoCs.
V-Nova (London, England) was founded in 2011 by executives who had worked on previous generations of MPEG and other video standards and who considered many of the approaches contained there in no longer fit for purpose. This is because both the scale of the computational burden and the hardware resources available in terms of parallel processing and memory have changed significantly in the era of 4K resolution images.
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