Design & Reuse

Can Intel Win Auto Brain Chip Race?

Junko Yoshida, EETimes
11/30/2016 02:25 PM EST

MADISON, Wis. — Call it the Silicon Valley 500. Can Intel take the checkered flag in the race for a dominant brain chip in the automotive market?

Eighteen months ago, the answer would have been… not so fast. Despite Intel's outsized auto ambitions, the odds were bleak.

That narrative, however, is beginning to change. Even if Intel might not dominate the brain-chip market, the company is gaining mindshare among carmakers and tier ones, bringing disruptions to the once-calm automotive tech supply chain.