MediaTek Introduces Helio P25 Premium Performance Chip For Dual-Camera Smartphones

HSINCHU, Taiwan – February 8, 2016 – MediaTek today announced the launch of its MediaTek Helio P25, the newest addition to the MediaTek Helio P series mobile processor family. The new chipset combines the power of 16nm Octa-core processing with MediaTek Imagiq - a superior Image Signal Processor (ISP) technology - and dual camera features to satisfy smartphone photographers.

MediaTek Helio P25 is designed to offer premium quality imaging, high-end camera features and other innovative photography technology that takes full advantage of today’s dual camera smartphones. Helio P25 is a marked evolution of the successful MediaTek Helio P series—including MediaTek Helio P10 and P20—by combining dual-camera support with power-saving technology and advanced multimedia capabilities.

With its range of hardware image signal-processing (ISP) features, MediaTek Helio P25 puts advanced camera effects at user fingertips, including shallow depth-of-field – typically associated more expensive lenses – and high performance auto exposure that lets users capture the highest quality images in any lighting scenario.

The MediaTek Helio P25 innovative 12bit Dual ISP offers:

• Pioneering Resolution: Up to 24MP single camera or 13MP+13MP dual camera
• Dual Camera-optimized: Color + Mono de-noise and real-time shallow DoF bokeh
• High Dynamic Range: Video HDR with full preview
• High Performance Auto Exposure: Turbo 3A to accelerate AE convergence speed by 30-55%

“MediaTek Helio P25 paves the way for high-resolution and feature-rich smartphone cameras that enable amazing static shots and 4K2K videos,”said Jeffrey Ju, Executive Vice President and Co-Chief Operating Officer at MediaTek. “Supporting two cameras up to 13MP each, the MediaTek Helio P25 redefines expectations for mobile photography and our multimedia features like, MediaTek MiraVision technology, continuously enhance visual user-experiences.”

By adopting a 16nm FinFET process node, MediaTek Helio P25 offers up to 25% better power efficiency. The Octa-core ARM Cortex-A53 processor clocked at up to 2.5GHz, delivers more power while using less energy than competing solutions. On the graphics side, MediaTek Helio P25 benefits from the recent ARM Mali-T880 dual GPU clocked at up to 900MHz, perfect for demanding video and gaming applications.

The newly released chipset supports enhanced uploads in LTE (up to 64QAM uplink for LTE-TDD mode) and has advanced power efficiency features, including compatibility with MediaTek’s Envelope Tracking Modulator to deliver more processing power and less heat.

MediaTek Helio P25 further drives next-gen technology by supporting low power double data rate random access memory (LPDDR4x) up to 6GB, which improves bandwidth by up to 70% while reducing the memory’s power needs for energy-efficient multitasking, contributing to an improved user experience and more flexible device use.

Smartphones powered by MediaTek Helio P25 are expected to be on the market in Q1 2017. For more details about the MediaTek Helio family, please visit: http://www.mediatek.com/products/mediatek-helio

About MediaTek

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com for more information.