Zoran's Zbox™ Digital Entertainment Platform To Be Introduced At SuperSession Panel In The Great Debate Arena
Las Vegas, Nevada - November 19, 2002 - Zoran Corporation's (Nasdaq: ZRAN) Camillo Martino, executive vice president and chief operating officer, unveils its Zbox Digital Entertainment Management Initiative during his presentation as a SuperSession panel member at 10:30am this morning at Comdex 2002 in Las Vegas.
Tim Bajarin, president Creative Strategies, Inc., as chair of the SuperSession panel: "Who will own the digital nerve center of the home?" will lead the discussion directed towards exploring the various platforms vying to become the heart of the digital home.
Mr. Martino will explain why DVD recording platforms will provide the foundation for the digital entertainment management system that is most likely to be accepted by consumers to manage the home's digital entertainment center:
- First, the DVD player is the fastest growing consumer electronics product. It is rapidly replacing the VCR because it offers superior audio and video quality.
- DVD systems are easy to use, affordable and enable home theater-like experiences.
- DVD recording systems are designed to make storage, access and transfer of digital content easy for the consumer.
- Consumer electronics products like DVD systems are more appropriate for the home living room than the PC, which is more a productivity tool.
- DVD systems can offer an open platform that allows third party developers to build and add on compelling consumer applications.
- Consumer retail channels make it easier for consumers to purchase products that meet their needs when compared to the more complicated cable/telco operator channels.
Other SuperSession panelists include Michael Toutonghi, vice president and distinguished engineer for Microsoft Windows eHome division and Phil Schiller, senior vice president, worldwide marketing, at Apple Computer.
"The rapid adoption of DVD players supports our view that consumers want high quality easy-to-use, reliable and affordable digital entertainment products in their homes. In addition, since digital recorders are designed to make storing, accessing and transferring of digital content easy for the consumer and the retail channel is already well established, we believe that the DVD recording platform is well positioned to enable the home's digital entertainment management system of the future," said Camillo Martino.
"With our Zbox initiative, we have already begun extending the DVD recorder into an open platform that allows third party developers to build and add compelling consumer applications. We believe a new category of consumer devices will emerge as the DVD player evolves, first into a DVD recorder, and then into a full featured Digital Entertainment Box that offers wireless communications with other consumer entertainment appliances within the home."
About Zoran Corporation
Zoran Corporation, based in Santa Clara, California, is a leading provider of digital solutions-on-a-chip for applications in the growing consumer electronics markets. With almost two decades of expertise developing and delivering digital signal processing technologies, Zoran has pioneered high-performance processing into various audio, video, and imaging applications. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD products and digital cameras have received recognition for excellence and are now in millions of homes worldwide. With headquarters in the U.S. and operations in Canada, China, Hong Kong, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com
or at 408-919-4111.
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