Company Experiencing Increased Demand for ARCtangent™ and USB SoC solutions
San Jose, CA., November 26, 2002 – Due to increasing customer demand, ARC International (LSE:ARK), a world leader in configurable System-on-Chip (SoC) platform technologies, announced the expansion and reorganization of its North American sales force. As a result, ARC will be better positioned to identify emerging market opportunities and partner with its customers to deliver integrated product solutions.
To create and expand customer relationships in North America, R. Scott Hills has been promoted to vice-president of sales for North America. Karen Lamar has been promoted to vice-president of sales for North America-West and David Yager, who joins the company from MIPS, will assume the newly created position, vice-president of sales for North America-East. Scott, Karen and David bring over 60 years of engineering, marketing and sales experience to ARC's team.
"We are expanding and reorganizing our North American sales force to take advantage of the new market opportunities afforded by the recent introductions of the ARCtangent-A5 microprocessor and USB On-The-Go (OTG) peripherals," said Mike Gulett, ARC's president and CEO.
"These additions continue to raise the expertise and capability of our sales organization and will aide us in our pursuit of lasting customer partnerships. Our sales team is key to ensuring that we deliver products that minimize customer risk and development time. Customer acceptance for our products indicates we are on the right track."
ARC International is an industry-leading developer of embedded user-customizable, high-performance 32-bit RISC/DSP processor cores, with integrated development tools, peripherals, RTOS and software. These integrated products and solutions are a result of the acquisitions of MetaWare, VAutomation and Precise Software Technologies. ARC's integrated intellectual property solutions assist customers in rapidly developing next generation wireless, networking and consumer electronics products, reducing time to market, reducing their cost, reducing the number of IP suppliers and reducing their risk for system-on-chip products. Products based on ARC's technology include digital still cameras, set-top boxes, and network processors.
ARC International employs 200 people in research and development, sales, and marketing offices across North America, Europe and Israel. Full details of the company's locations and other information are on the company's web site, www.ARC.com. ARC International is listed on the London Stock Exchange as ARC International plc (LSE:ARK).