Q'comm Exec: "Automotive Changed Our DNA"

By Junko Yoshida, EETimes
January 17, 2019

LAS VEGAS — Had Qualcomm’s marriage with NXP been consummated, the Consumer Electronics Show last week would have been the stage to unveil the world’s largest automotive chip giant (Qualcomm/NXP). The merged company would have become the 800-pound gorilla in the automotive semiconductor business, covering everything from connectivity and in-vehicle infotainment to central computing for autonomy, safety, security and motor control.

As Mike Demler, a senior analyst at the Linley Group, told EE Times last month, “the end of Qualcomm’s quest to acquire NXP doesn’t alter the automotive industry’s established trajectory, but had it gone through, I’m confident the combined companies would have developed a powerful ADAS processor platform to compete with Intel/Mobileye and Nvidia Drive systems.”

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