Sunplus to Service Asian Markets, Including China, Using MIPS-Based™ Products
Taipei, Taiwan, Feb. 18, 2003 - MIPS Technologies, Inc. (Nasdaq: MIPS, MIPSB), a leading provider of industry-standard processor architectures and cores for digital consumer and business applications, announced that Sunplus Technology Co., Ltd. (TAIEX: 2401, FTSE: SUPD) has taken a license for a range of 32-bit cores from MIPS Technologies, including the MIPS32™ 4KEc™ and 4Kp™ processor cores and SOC-it™ system controller. By transitioning to the MIPS architecture, Sunplus is ensuring its customers benefit from the extensive support software and third-party applications that are enabled by an industry-standard architecture.
Sunplus is the largest consumer IC design company in Taiwan. The company intends to use their MIPS® license to develop an array of consumer electronics devices that will service the growing consumer electronics markets, where DVD/VCD/S-VCD players are emerging as the standards for home entertainment platforms. Accordingly, advanced 32-bit SOC platforms are enabling technologies upon which these platforms will rely to deliver a dynamic user experience to the consumer.
"Increasingly designers of sophisticated SOCs who want to reduce development costs, increase system performance and speed time-to-market are finding an ideal solution in MIPS 32-bit cores," said Kevin Meyer, vice president of marketing for MIPS Technologies. "By licensing the latest products from MIPS, Sunplus ensures that their software investment is protected with an industry-standard architecture while taking advantage of the broad third party support available from leading tools companies."
"We chose the MIPS architecture because it is reliable and highly scalable," said Yarn -Chen Chen, president of Sunplus Technology. "With smaller die sizes, we have the flexibility to meet our design goals for cost sensitive applications, and deliver superior performance for digital still cameras (DSC), PDAs, interactive toys, set-top-boxes and many other products that are highly competitive in the market."
About Sunplus Technology
Sunplus Technology Company Limited is engaged in the research, development, design, testing and sales of high quality, high value-added consumer integrated circuits (ICs). The company manages IC designing & system application technology using a "Custom designed" which provides top products and service to meet customers' needs. Sunplus uses "core technology" such as multi media audio/video, single-chip m controller, digital signal processor technologies to develop hundreds of products including LCD IC, m controller IC, multi-media IC, Voice/Music IC and ASICs which can be applied to our daily life. For more information, please visit: www.sunplus.com.tw/
About MIPS Technologies
MIPS Technologies, Inc. is a leading provider of industry-standard processor architectures and cores for digital consumer and business applications. The company drives the broadest architectural alliance that is delivering 32- and 64-bit embedded RISC solutions. The company licenses its intellectual property to semiconductor companies, ASIC developers and system OEMs. MIPS Technologies and its licensees offer the widest range of robust, scalable processors in standard, custom, semi-custom and application-specific products. The company is based in Mountain View, Calif., and can be reached at +1 (650) 567-5000 or www.mips.com.
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MIPS is a registered trademark in the United States and other countries, and MIPS32, 4KEc, 4Kp, SOC-it and MIPS-based are trademarks of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners.