Natural Data Asia launches AVXING MPEG4 IP licensing business in the worldwide Markets

Natural Data Asia provides AVXING MPEG 4 IP licensing in "Design-in" service and targets for IC design houses, chipset companies and system design house.

TAIPEI, TAIWAN – Jan. 29, 2003 – Natural Data Asia today launches AVXING MPEG 4 IP licensing business in "Design-in" service, concentrating on a wide range of industry segments including IC Design House, chipset companies and system design house. AVXING, is to be main technology enabler and solution supplier for streaming video compression, Natural Data Asia Inc. is a contract signed sales office and marketing arm for AVXING's licensing business in the worldwide market.

"It's always a big challenge for every IC design house, IT & IA manufactures and software & solution developer to follow the industrial standard to penetrate into the worldwide market. Under tremendous time-to-market pressures, every company no longer has the luxury of time to design systems from the ground up. In order to develop their products and prevent the patent & legal issue, most of technologies companies will need to get the right and pay the royalty fee for the paten that they will design in their products. IP licensing is the main trend in the worldwide market in the past two decades already, it'll generate much more demand in the afterward years." said Peter Kuo, President & CEO of Natural Data Asia. "We are very pleased to launch AVXING MPEG 4 IP licensing business in "design-in" service level. Our targeted OEM customers will focus on IC design house, chipset company and system design house who will not only need a state-of-art MPEG 4 CODEC but more important is a local engineering team to provide local "design-in" service. We – Natural Data Asia is being able to supply our OEM customers and partners in a local "Design-Win" service level with an MPEG 4 pioneer - AVXING."

Natural Data Asia has launched AVXING MPEG4 IP licensing in "design-in" service and is ready for IC design house, chipset company and system design house immediately:

About AVXING's MPEG 4 IP licensing – a leading MPEG4 CODEC & SDK for IP licensing:

AVXing can offer three types of IP licensing solutions

(1). Software IP:
This is a SDK for standard platform, OEM customer can simply use SDK and develop its own product at supported OS like Windows,Linux, Pocket PC, Symbian, Stinger, --etc.

(2). Firmware IP
This is what we have offered the Object Code for chipset companies. Based on their framework, we can offer the customized on their firmware for their chipset

(3). Hardware IP
This is what we have offered to IC Design Houses. We shall provide FPGA or DB file for IC design houses. They can integrate the hardware IP into their IC design before tape out the chip.

System spec:
CPU support: ARM, X86, DSP, MIPS, PowerPC and other special CPU
OS support: Linux, Pocket PC, Symbian, Stinger, Microitron and Windows98/ME/2000/XP

Targeted OEM customers:
IC design House, chipset company, system design house and specialize for wireless PDA, Smart Phone, Digital Video Camera, digital surveillance hardware manufacturers.

What's competitive advantage for AVXing MPEG 4 IP licensing?
The most important competitive advantage for AVXing MPEG 4 IP licensing is the powerful performance with very limited gate counts. This will not only reduce the dial size of the chip but also the heat generated by the chip & the production cost of the chip.

Another competitive advantage for AVXing is to provide the CODEC & solutions. AVXing will not only provide the MPEG 4 CODEC but also we can provide the custom solutions. Four types of solutions that AVXing can provide today incldues Video Mail, Video On Demand (VOD), LiveBoardcast and Vdieo Conference. In addition to these solutions, AVXing can also provide some management tools such as customer database, IP mapping.

 AVXing "Design-in" Service
AVXing can provide special porting effort for different kinds of hardware and software requirements. This is especially important when we work on the Firmware IP and Hardware IP. Unlike other MPEG 4 CODEC IP provider or MPEG 4 chipset provider, AVXing can work closely with IC Design House or chipset company to meet individual special demand like special platform or function requirements.

About AVXING MPEG 4 CODEC Technology
AVX CODEC (encoder and decoder) is an innovative and proprietary audio / video compression algorithm developed by AVXing Inc. AVXing's products and solutions, built on AVX CODEC core technology, facilitates the transmission of rich multimedia content over wireline and wireless network.  Benefiting from high compression ratios offered by AVX Encoder, bandwidth constraints can be overcome.

Key benefits of AVX solution can be summarized in the following:
- Optimized compression ratio (Max.: 4000:1)
- Low bit rate
- Light-weight codec software program (Min: 128KB)
- Low video data memory buffer size suitable for live broadcasting
- Low CPU and memory requirement; ideally for wireless devices
- Flexibility of either software or hardware implementation
- Error recovery
- Bit budget control maximize throughput for a given bandwidth
- Layered architecture and scalable file format to accommodate and optimize bandwidth usage
- Flexible solution bundle, both hardware and software bundle giving software developers and SI partners with maximum flexibility.

About AVXING Inc.
AVXing was founded in March 2000 by a group of ardent scholars and researchers who were previously working for American and European institutions and were involved in information technology or management.

AVXing is positioned as a technology enabler and solution provider for wire line and wireless audio/video streaming. AVXing's mission is to facilitate Telco carriers and content providers in delivering multimedia content live or on-demand more efficiently and comprehensively. AVXing enables audio/video streaming from next generation handheld devices (PDA, handheld PC, IA and wireless phone) over 2.5G/3G infrastructure.

AVXing's key value proposition is to provide the necessary enabling technology capabilities for audio/video compression and streaming over both wire line and wireless network. AVXing aims to move towards standardization by joining WMF (Wireless Multimedia Forum) as well as working closely with existing MPEG members.

About Natural Data Asia Inc.
Natural Data Asia Inc. (NDAI) www.naturaldata.com.tw was founded in February 1997, it is a premier high end value distributor for innovative technologies and products in Asian market. NDAI positions itself as "Link to Asian market". Natural Data Asia has forged their relationship with its Canadian sister company Natural Data Inc. www.naturaldata.com. Natural Data Inc. designs and manufactures state of the art Internet communications technology products and solutions. Natural Data Inc. also leverages its strategic relationships with high tech North American companies For the purpose of making such technologies available in Asia. In doing so, Natural Data Asia becomes the Premier Master Distributor for all of these technologies and products . Natural Data Asia provides the local support, service and product distribution in Asia. They are provided the high level engineering support from their sister company Natural Data Inc., which have strategic relationships with the technology principals in North America. Natural Data Asia is also mandated to provide the licensing rights for manufacturing such technologies and product to qualified Asia manufactures and Strategic Partners.

Natural Data Asia has established strategic business partnership with innovative technologies companies in North America and Asian market. Our business focus is on the following business models; (1). Distribution and OEM licensing for digital media applications. (2). Technologies licensing for IP core & SOC platform, (3). Internet communication technology solution selling from our sister company Natural Data Inc. and its alliances.

The Natural Data Group focuses on strategic, profitable and reliable state of the art products. The Natural Data Group is committed to providing "Productivity, Pure & Simple" at an excellent value.

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