SuperH appoints Karen Lamar as VP Worldwide Sales
June 12, 2003 - SuperH, Inc., the leading supplier of multimedia RISC CPU cores, has today announced that Karen Lamar has joined SuperH, Inc. in the new position of 'VP Worldwide Sales'. Karen joins SuperH with an impressive track record of licensing microprocessor IP (intellectual property) and building sales organizations, most recently at ARC and ARM. She is based at the Company's headquarters in San Jose and is leading the expanding sales team that SuperH is putting in place worldwide.
"We are delighted to have appointed Karen Lamar whose industry experience in selling microprocessor technology will enable us to accelerate the number of design wins for our IP" commented CEO Jean-Marie Rolland. "Her appointment is the result of the success that SuperH, Inc. has generated delivering IP solutions and which has seen us growing our market-share in the RISC and DSP IP market."
This appointment is part of the planned ongoing expansion of the SuperH sales and marketing organization to address the growing business opportunities developed since the company's inception in 2001. At the same time, Rick Chapman is appointed to the new position of Vice President of Marketing and Business Development for SuperH, Inc. where he is responsible for the development and management of the company's marketing strategy including the CPU core, tools and platform roadmaps and targeted application focus.