Appoints Director of Japan Business and Establishes Dedicated Customer Support
TOKYO, Japan and FREMONT, Calif., October 8, 2003 – Virage Logic Corporation (Nasdaq: VIRL), a leading provider of best-in-class semiconductor Intellectual Property (IP) platforms, today announced it is strengthening its support for the Japanese electronics market with the appointment of Richard (Dick) N. Lanham as Director of Japan Business, as well as establishing a dedicated customer support function based in Japan. Lanham brings 30 years of electronic design automation (EDA) and semiconductor IP business experience in Japan and long-standing relationships with such market leaders as NEC, Fujitsu and Toshiba to Virage Logic. The addition of a dedicated customer support function builds on the direct sales office Virage Logic originally opened in Japan in 2002.
“Japanese electronics companies play a major role in the global consumer electronics market and many of these companies are increasingly relying on Virage Logic’s Technology-Optimized semiconductor IP platforms as their single source for silicon-proven IP,” said Adam Kablanian, CEO and president, Virage Logic. “I am delighted to have someone of Dick’s caliber join us to lead our team in Japan. His extensive experience in the Japanese electronics market will enable us to better meet the needs of the country’s leading integrated device manufacturers (IDMs). Under his leadership, I am confident we will be able to provide our Japanese customers with an even stronger competitive advantage as they compete in the global electronics market.”
“I am very pleased to join a company that has a proven track record of delivering innovative technology and superior customer support,” said Lanham. “I look forward to further developing the partnerships Virage Logic has established with such Japanese market leaders as NEC, Fujitsu, Kawasaki, Oki, Rohm, Sharp, Sony and Toshiba to enable them to deliver even more innovative products. And, our establishment of dedicated customer support in Japan underscores our commitment to our customers in this important market.”
Virage Logic is working closely with major IDMs in Japan to facilitate the integration of the company’s IP platforms into their designs, drive their designs to market more rapidly and help them gain a competitive edge. The growth of Japan’s business is essential to Virage Logic’s overall business goals and is expected to eventually account for 20 percent of the company’s business revenues.
About Dick Lanham
Lanham is responsible for all of Virage Logic’s business activities in Japan, reporting directly to Raj Singh, vice president of worldwide sales. Prior to joining Virage Logic, Lanham spent 30 years in various senior sales management positions at the worldwide and North American levels for major and startup EDA companies.
Most recently Lanham was responsible for global account management of Toshiba, Fujitsu and NEC for Cadence Design Systems. Prior to Cadence, Lanham held senior positions at Daisy Systems and Meta-Software where he was responsible for creating, staffing and managing direct and distributor sales and support channels in Japan.
About Virage Logic K.K.
Virage Logic established Virage Logic K.K. in 2002. The addition of a dedicated customer support function strengthens the company’s established sales office. Today, many leading Japanese IDMs rely on Virage Logic’s best-in-class semiconductor IP platforms to help them meet their SoC design challenges of cost, complexity and time-to-volume. The company also provides a dedicated Japanese language Web site: http://jp.viragelogic.com.
About Virage Logic
Virage Logic Corporation (Nasdaq:VIRL) is a leading provider of best-in-class semiconductor IP platforms based on memory, logic, I/Os, and IP development tools that are silicon-proven and production ready. Virage Logic meets market demands for cost reduction, while improving performance and reliability for fabless and integrated device manufacturer (IDM) companies focused on the consumer, communications and networking, handheld and portable, and computer and graphics markets. Virage Logic is headquartered in Fremont, California and has sales and support offices worldwide. For more information, visit www.viragelogic.com or call (877) 360-6690 toll free or (510) 360-8000. Virage Logic’s Tokyo, Japan office can be reached by calling +81-3-5403-4751.
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Statements made in this news release, other than statements of historical fact, are forward-looking statements, including, for example, statements relating to trends, business outlook, products, and customer relationships. Forward-looking statements are subject to a number of known and unknown risks and uncertainties, which might cause actual results to differ materially from those expressed or implied by such statements. These risks and uncertainties include Virage Logic’s ability to forecast its business, including its revenue outlook; Virage Logic’s ability to execute on its strategy to become a provider of semiconductor IP platforms; Virage Logic’s ability to continue to develop new products and maintain and develop new relationships with third-party foundries and integrated device manufacturers; adoption of Virage Logic’s technologies by semiconductor companies and increases in the demand for their products; the company’s ability to overcome the challenges associated with establishing licensing relationships with semiconductor companies; the company’s ability to obtain royalty revenues from customers in addition to license fees, to receive accurate information necessary for calculating royalty revenues and to collect royalty revenues from customers; business and economic conditions generally and in the semiconductor industry in particular; competition in the market for semiconductor IP platforms; and other risks including those described in the company’s Annual Report on Form 10-K for the period ended September 30, 2002, filed with the Securities and Exchange Commission (SEC) on December 16, 2002, and in Virage Logic’s other periodic reports filed with the SEC, all of which are available from Virage Logic or from the SEC’s website (www.sec.gov), and in news releases and other communications. Virage Logic disclaims any intention or duty to update any forward-looking statements made in this news release.
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