LONDON DSP core specialist ParthusCeva, Inc. (San Jose, Calif.) is changing its name to CEVA Inc. while at the same time launching its latest DSP architecture, dubbed CEVA-X.
The name change, effective in early December, is part of the company's strategy to focus on DSP cores and integrated application technologies, where it has the greatest market strength and potential.
Chet Silvestri, CEO of ParthusCeva, said, “With our enhanced strategic focus, effective branding and a range of DSP-centric new technologies, which we will launch in the coming quarters, we expect to further consolidate our position as the leading licensor of DSP to the industry.”
Details of the company's CEVA-X DSParchitecture and the first CEVA-X deployment are expected to be announced in early December.
ParthusCeva was created in September 2002 through the merger of the IP licensing businesses of Parthus Technologies and the DSP Group to serve DSP-based appli cations in digital communications, wireless systems and multimedia devices.
CEVA's technology, including the cores and IP, are licensed to over 100 global semiconductor and electronic equipment companies.