Zoran Demonstrates Seventh Generation Digital Camera Processor With Affordable DVD Quality Video Recording at PMA in Las Vegas

SUNNYVALE, Calif., Feb. 12 -- Zoran Corporation (Nasdaq: ZRAN) announced that its highly integrated seventh generation COACH (Camera On A CHip) processor is available in sample quantities to digital camera manufacturers.

Zoran will demonstrate the entire range of high-end features, including affordable DVD quality video capture, enabled by the powerful internal processor of the COACH 7 at the Photo Marketing Association (PMA) trade show in Las Vegas from February 12 to 15.

COACH 7 offers new connectivity options, expanding beyond the personal computer. Pictbridge is now supported for printing directly to most standard printers. The on-chip USB 2.0 interface supports high-speed "On-The-GO" connections for up to 480 megabits per second data transfers. The COACH 7 can serve as the host or the peripheral.

Based upon Zoran's renowned DVD recording technology, the COACH 7's TruDV compression technology offers full VGA resolution at 30 frames per second using MPEG4 compression and a unique encoding process that provides excellent video quality at high compression rates. This complete MPEG4 recording solution is provided to customers with firmware and PC drivers and is more cost effective than other similar compression solutions.

The COACH 7 sets a new standard in still image capture quality and yet has a short click-to-click time of less than one-half second for a 4-megapixel capture. COACH 7 expands memory card support to Memory Stick Pro and on-chip audio capabilities have been enhanced to support high quality music playback.

"Today consumers are buying digital cameras to share their photos. Soon they will be able to share their video clips as well. Zoran's COACH 7's TruDV enables digital camera users to capture, share and playback DVD quality video clips," said Coby Sella, vice president and general manager, Zoran's Digital Camera division. "Zoran's COACH solutions complement new sensor and memory card technology with an optimal processor that enables affordable high quality digital cameras and cell phones now to include video capture capabilities."

"46 million digital cameras were sold worldwide during 2003 and we expect to see annual unit growth rates at 20 percent for the next five years," said Chris Chute, research analyst at IDC. "Expanding the camera functionality to include DVD quality clip video recordings is one of the key trends we expect to see over the next couple of years."

Digital camera manufacturers have two versions of COACH 7 to select from: the COACH 7e targeting the entry-level CMOS cameras and the COACH 7p with additional features for professional-level high-resolution CCD-based cameras.

The COACH 7-based reference designs from Zoran enable manufacturers to bring these new digital camera offerings quickly to market. COACH 7 maintains firmware compatibility with the previous generation COACH 6, so that all customer and third party development efforts are preserved while migrating to COACH 7.

Previous versions of the COACH single-chip processor power camera models from manufacturers such as Casio, Concord, Kodak, Minolta, Pentax, Ricoh, Samsung, SiPix, Toshiba, Vivitar and others. New models and brands using the COACH processor will be announced during PMA.

About Zoran Corporation
Zoran Corporation, based in Santa Clara, California, is a leading provider of digital solutions-on-a-chip for applications in the growing consumer electronics markets. With two decades of expertise developing and delivering digital signal processing, Zoran has pioneered high-performance processing into various audio, video, and imaging applications. Zoran's proficiency in integration delivers major benefits for OEM customers, including greater capabilities within each product generation, reduced system costs, and shorter time to market. Zoran-based DVD, digital camera, DTV and imaging products have received recognition for excellence and are now in millions of homes and offices worldwide. With headquarters in the U.S. and operations in Canada, China, Europe, Hong Kong, Israel, Japan, Korea, and Taiwan, Zoran may be contacted on the World Wide Web at www.zoran.com or at 408-523-6500.

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Zoran, COACH and TruDV are trademarks of Zoran Corporation
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