MILPITAS, Calif. - March 1, 2004 - LSI Logic Corporation (NYSE: LSI), a leader in advanced multimedia processing, today introduced the ZSP Multimedia Platform, a DSP-based, licensable and fully certified software and hardware platform for the rapid design of next-generation digital audio/video devices. Addressing the increasing demand for multi-format, multimedia solutions in consumer electronic applications, the Multimedia Platform supports popular audio and video encoding and decoding standards for use in portable devices such as cell phones, PDAs, digital still cameras and digital radio/multimedia broadcast receivers.
"The ever-evolving multimedia market is compelling developers to support multiple standards, new audio and video features and improved quality and functionality, all while getting to market quickly," said Will Strauss, president of Forward Concepts in Tempe, Ariz. "LSI Logic is wise to offer ZSP licensees proven and reliable technology and tools that will enable them to implement their advanced audio and video systems faster. The flexibility of the platform should provide room for future functionality and features, making it an attractive solution."
The ZSP Multimedia Platform includes licensable and fully certified software and hardware. On the hardware side, the platform includes an ARM-compatible LSI Logic EB500P_CM, which features an entire silicon subsystem implementation of the ZSP500 processor, including memory controller; 512 Kbytes of SRAM; JTAG controller; embedded trace; clock controller; co-processor interfaces; master/slave AMBA AHB bus interface multimedia and associated subsystem logic. This hardware, coupled with an extensive software suite, makes the ZSP Multimedia Platform one of the most comprehensive multimedia solutions in the market.
Addressing Multimedia Requirements
The ZSP Multimedia Platform software suite supports popular digital audio standards including MPEG, Dolby Digital, AC-3, AAC, WMA, DTS, MIDI, 3D-surround and Digital FX, and for video standards including MPEG-1, -2, -4, WMV, H.264, JPEG and required multimedia subsystem components. These enhanced audio, imaging and video functions have become essential user requirements, particularly in cell phones and PDAs. In these devices the ZSP DSP performs multimedia tasks more efficiently than using a traditional microcontroller as the application-processor, enabling lower clock rates and smaller system-on-a-chip (SoC) designs, and resulting in longer battery life and lower cost.
The complete IP packages and subsystem designs of the ZSP Multimedia Platform provide support for existing and future standards and functionality, which are designed to help customers address the exploding Entertainment-on-the-Go market segment, said Caspar Settels, senior marketing manager for the LSI Logic DSP Division. The platform is also ideal for home entertainment multimedia products such as set-top boxes, DVD players, DVD recorders and digital TVs.
To reduce time-to-market, the ZSP Multimedia Platform is compatible will all ZSP digital signal processor cores and the software is compliant with the ZOpen framework. ZOpen enables streamlined application development by providing a standardized integration environment, multi-vendor algorithm interoperability and hardware abstraction. Designers can leverage off-the-shelf algorithms from the rapidly expanding list of leading audio and video application software companies, including Espico Ltd., QSound Labs, Ittiam Systems, Wipro Technologies, and Spatializer Labs.
We are committed to providing innovative multimedia solutions for the growing consumer and mobile markets, said Tuan Dao, vice president of the LSI Logic DSP Products Division. The ZSP Multimedia Platform is the most flexible, cost effective multi-format audio and video solution available today.
For additional information on implementing the ZSP Multimedia Platform in next-generation products, LSI Logic is hosting an informative, interactive 60-minute web seminar Thursday, March 18, 2004 at 9:00 a.m. PDT. Registration for the seminar is available at http://seminar2.techonline.com/~lsilogic44/mar1804/
About LSI Logic Corporation
LSI Logic Corporation (NYSE: LSI) is a leading designer and manufacturer of communications, consumer and storage semiconductors for applications that access, interconnect and store data, voice and video. In addition, the company supplies storage network solutions for the enterprise. LSI Logic is headquartered at 1621 Barber Lane, Milpitas, CA 95035, http://www.lsilogic.com.